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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제45권 제1호
발행연도
2011.8
수록면
109 - 122 (14page)
DOI
10.51979/KSSLS.2011.08.45.109

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초록· 키워드

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The purpose of this research is to positively look into the relationships between service quality and their users` customer behavioral intention among the service quality offered by a area sports center through structural model analysis. This research selected 356 members who are commonly U & P city dwellers at 6 sports centers whose annual membership is more than 200 among the sports centers located U & P metropolitan city as its survey subject. As for sampling, this research elicited samples through convenience sampling. This research made a frequency analysis, exploratory factor analysis, reliability analysis, and correlation analysis of the obtained data using SPSS 14.0 program while making a confirmatory factor analysis and structural equation model analysis using AMOS 7.0. Research results are as follows. First, service quality of a leader among human services was found to have a positive effect on customer satisfaction. secondly, environmental service quality was found to have a positive effect on customer satisfaction. third, customer satisfaction was found to have a positive effect on re-visit intention. lastly, customer satisfaction was found to have an effect on the intention of word of mouth. However, staff`s service quality among human services was found not to have any effect on customer satisfaction.

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