지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 264 - 268 (5page)
이용수
초록· 키워드
오류제보하기
Mobile Application Stores (MAS) have become a new solution market which promises the development of a new revenue stream for operators, handset OEMs, and application developers. This study attempted to examine the influence of Subjective Norms on the usage of MAS. We validated the direct effect of Subjective Norms and examined the indirect effects of Subjective Norms through different components of Trust on MAS usage. To be explained, Trust was divided into Trust in operator (adopted from previous studies) and Trust in developer (newly proposed). An online questionnaire was conducted to collect 253 responses for empirical test. All the proposed hypotheses, except Trust in developer’s integrity and benevolence, were supported. Subjective Norms had a direct, positive impact on intention to use and indirect, positive impact on intention to use through trust’s components. This finding provides more understanding of the influence of Subjective Norms and Trust, which could be integrated into future MAS research.
목차
Abstract
Introduction
Research Model and Hypotheses
Conclusion remarks
References
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UCI(KEPA) : I410-ECN-0101-2016-003-001368230