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논문 기본 정보

자료유형
학술대회자료
저자정보
Bongkeum Jeong (University of Madeira)
저널정보
한국HCI학회 한국HCI학회 학술대회 HCI 2015
발행연도
2014.12
수록면
20 - 25 (6page)

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초록· 키워드

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Semiotics as a science contains layers of symbols formed from combinations of the Signifier (singular meaning) and the Signified, and through numerous phases and multiple meanings. This behavioral approach is associated with the language of vision of computer users who enjoy digital media and who consider digital images as visual culture. Thus, the main objective is not simply focusing on image but conveying semantic information and meaning to a party that absorbs information with its own semantic network.

The research objective was to verify the formula of “Destination loyalty + Technology + Amusement = ACE Design Code” by conducting a semiotic analysis of the Design of ACE Conference and proposing a Design Strategy. Findings verified the combined interaction of “Technological Signifier with Amusing Signified,” resulting from the combined denotation and connotation of visual images. A semiotic analysis was conducted based on the formative, visual, and linguistic framework of the message by targeting Design of ACE.

“Technological Signifier and Emotional Signified,” which ACE Design Code and Computer Entertainment must signify, were drawn from the analysis. Thus, findings of the study indicate that Design of ACE as a symbol of many layers needs to be developed in a way that promotes an understanding of how the symbolic process can bring joy.

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ABSTRACT
INTRODUCTION
UNDERSTANDING SEMIOTICS
SEMIOTIC ANALYSIS
DESIGN DEVELOPMENT
CONCLUSION
REFERENCES

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UCI(KEPA) : I410-ECN-0101-2016-004-000945401