지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.10
- 수록면
- 111 - 118 (8page)
이용수
초록· 키워드
오류제보하기
This study sought to describe the relationships among physical environment, self-congruity, positive emotion, and revisit intentions in the coffeehouse setting. This study adopted second-order factor of physical environment in a structural equation model, imploying trend(fashion), cleanliness, reliability, spatial, convenience, and appropriacy as the second-order factors. The conceptual model in this study used responses from 338 college students who visited coffeehouse at least once in the part month. The proposed relationships were analyzed using SPSS 20.0 and AMOS 6.0. The results of data analysis indicated that the six second-order factors of physical environment significantly affected coffeehouse visitor’s self-congruity and positive emotion, and self- congruity as well as positive emotion significantly influenced revisit intentions. Further discussion and theoretical/practical implications of the findings along with directions for future studies are provided. In essence, the findings highlight significant role of coffeehouse’s physical environment toward self-congruity and positive emotion in the formation of customer’s revisit intentions in the coffeehouse context.
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHODS
METHODOLOGY
DISCUSSION AND IMPLICATIONS
REFERENCES
참고문헌 (55)
참고문헌 신청
1. [학술지(정기간행물)] - Anderson, E. W. / 1994 / Customer satisfaction, market share and profitability : Findings from Sweden / J. of Marketing 58 (3) : 53 ~ 66
2. [학술지(정기간행물)] - Arndt, J. / 1967 / Role of product-related conversation in the diffusion of new product / J. of Marketing Research 4 (3) : 291 ~ 295
3. [학술지(정기간행물)] - Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / J. of the Academy of Marketing Science 16 (1) : 74 ~ 94
4. [단행본] - Baker, J. / 1987 / Service Challenge: Integrating for Competitive / American Marketing Association : 79 ~ 84
5. [단행본] - Belk, L. / 1975 / Breaking the Model: Women, Men and Time in the New Corporate World / The Free Press
2. [학술지(정기간행물)] - Arndt, J. / 1967 / Role of product-related conversation in the diffusion of new product / J. of Marketing Research 4 (3) : 291 ~ 295
3. [학술지(정기간행물)] - Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / J. of the Academy of Marketing Science 16 (1) : 74 ~ 94
4. [단행본] - Baker, J. / 1987 / Service Challenge: Integrating for Competitive / American Marketing Association : 79 ~ 84
5. [단행본] - Belk, L. / 1975 / Breaking the Model: Women, Men and Time in the New Corporate World / The Free Press
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UCI(KEPA) : I410-ECN-0101-2016-594-001076748