지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.10
- 수록면
- 22 - 28 (7page)
이용수
초록· 키워드
오류제보하기
This research proposes and empirically tests a model of the relationships among perceived food quality, perceived service quality, perceived environment quality, brand preference, trust, satisfaction and favorable recipient behavior within the context of luxury restaurant patronage. Hypotheses implied by the model are tested on a sample of 398 patrons of U.S. luxury restaurants. Findings revealed that perceived food quality, perceived service quality, and perceived environment quality positively effect on the brand preference, and the brand preference positively and directly influence on favorable recipient behaviors as well as trust and satisfaction.These findings are discussed in terms of both academic and practitioner implications.
목차
ABSTRACT
INTRODUCTION & LITERATURE
METHOD
RESULTS
CONCLUSION
REFERENCES
참고문헌 (27)
참고문헌 신청
1. [학술지(정기간행물)] - Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103 (3) : 411 ~ 423
2. [학술지(정기간행물)] - Anderson, E. / 1989 / Determinants of continuity in conventional industrial channel dyads / Marketing Science 8 (4) : 310 ~ 323
3. [학술지(정기간행물)] - Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94
4. [학술지(정기간행물)] - Baker, J. / 2002 / The influence of multiple store environment cues on perceived merchandise value and patronage intentions / Journal of Marketing 66 (2) : 120 ~ 141
5. [학술지(정기간행물)] - Carpenter, J. M. / 2008 / Consumer shopping value, satisfaction and loyalty in discount retailing / Journal of Retailing and Consumer Services 15 (5) : 358 ~ 363
2. [학술지(정기간행물)] - Anderson, E. / 1989 / Determinants of continuity in conventional industrial channel dyads / Marketing Science 8 (4) : 310 ~ 323
3. [학술지(정기간행물)] - Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16 (1) : 74 ~ 94
4. [학술지(정기간행물)] - Baker, J. / 2002 / The influence of multiple store environment cues on perceived merchandise value and patronage intentions / Journal of Marketing 66 (2) : 120 ~ 141
5. [학술지(정기간행물)] - Carpenter, J. M. / 2008 / Consumer shopping value, satisfaction and loyalty in discount retailing / Journal of Retailing and Consumer Services 15 (5) : 358 ~ 363
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UCI(KEPA) : I410-ECN-0101-2016-594-001076617