지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.5
- 수록면
- 35 - 39 (5page)
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이 논문의 연구 히스토리 (2)
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- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
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Even with the rapid changes in the global economy, "Jewelry" was able to reach 170 billion dollars in its trade volume and allowed itself to become a major part of the economy. In korea, the modern jewelry industry has managed to form a large market in a short period of time, however, the market was disadvantaged as it wasn"t able secure its position at an industrial state. Also, it appears that ever since the FTA was signed, jewelry makers who went to overseas are bringing an "u-turn" phenomenon- returning back to Korea. Thus, in order to optimally activate jewelery industry in korea and settle these "U-turn" companies / (jewelery makers) in korea, Jewelry PR(Public Relation) room will be planned to best fit its purpose. as for my design directions, I have thoroughly looked through the characteristics of the jewelry industry and was able to draw its competitive factors by analysing the current industry status of the jewelery industry and support policies of foreign countries. And these competitive factors were : exchanges between industrial clusters, professional training affordability, culture-artistry, customer participate and reliability. PR(Public Relation) room plan that is focused on the specific characteristics of Jewelry industrial competitiveness will solidify its presence in the domestic jewelry industry and is a way to boost the competitiveness in the world market.
목차
Abstract
1. 서론
2. 주얼리 산업의 이해
3. 주얼리 홍보공간 사례분석
4. 결론
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UCI(KEPA) : I410-ECN-0101-2016-619-000953937