지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2014.8
- 수록면
- 643 - 670 (28page)
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초록· 키워드
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Tourism products, in its heterogeneous, intangible and perishable nature, render the intensive information more valuable compared to other industries. The advent of high speed Internet and high-tech communication technologies needs a paradigm shift in information and tourism, and Smart Tourism is emerging. DMOs (Destination Management Organization), as a web-based marketing service, provide information and images about the destination via websites; and this has great effects on the potential tourists’ decision making process. This paper supposes that the quality of the destination website is positively correlated with the continuance visit to the destination website and the website quality-continued usage intention association subsequently affects the intention to visit the destination. To prove the proposition, a research model that combines DeLone & McLean’s IS Success Model (1992, 2003) with Bhattacherjee’s Expectation-Confirmation Model (2001), was suggested, and tested with potential tourists who visited VisitKorea.com, a destination website of Korea. As a result, all the hypotheses postulated were selected, and the results found that the information quality, in particular, has the greatest effect on confirmation, and the continuance visit to the destination website actually consolidates the intention to visit the destination.
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