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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The rising living standard of modern people day after day has resulted in more and more interest in the floricultural industry especially with exploding demands for cut flowers directly- related to interior decorations or environments. This study thus set out to propose strategies for entering the Chinese market by comparing and analyzing the South Korean and Chinese floricultural industries.
First, the study was to promote the accurate understanding of concepts of flowering plants, floricultural industry, and flowering plants-related terms. Second, the study was to analyze the South Korean and Chinese floricultural markets by comparing the two countries’ floricultural industries. Third, the study was to conduct an in-depth interview with an expert on the floricultural field and use the results to set strategies for entering the Chinese market. Finally, the study was to analyze the current states of South Korean and Chinese floricultural markets and identifying problems with the South Korean and Chinese floricultural industries, thus proposing countermeasures.
Based on those findings, the study proposed the following strategies for the South Korean floricultural industry to enter the Chinese market: First, it should develop competitive, superior varieties and improve the varieties according to the needs of Chinese consumers. Second, there is a need to establish and support a cooperative or an industrial complex for specialized floricultural product exports. Third, it is necessary to participate in and utilize floricultural exhibitions held in China. Fourth, it is required to improve the inefficient distribution structure and utilize the logistic base for the distribution of agricultural, fishery and food products to enter the mainland Chinese market.
First, the study was to promote the accurate understanding of concepts of flowering plants, floricultural industry, and flowering plants-related terms. Second, the study was to analyze the South Korean and Chinese floricultural markets by comparing the two countries’ floricultural industries. Third, the study was to conduct an in-depth interview with an expert on the floricultural field and use the results to set strategies for entering the Chinese market. Finally, the study was to analyze the current states of South Korean and Chinese floricultural markets and identifying problems with the South Korean and Chinese floricultural industries, thus proposing countermeasures.
Based on those findings, the study proposed the following strategies for the South Korean floricultural industry to enter the Chinese market: First, it should develop competitive, superior varieties and improve the varieties according to the needs of Chinese consumers. Second, there is a need to establish and support a cooperative or an industrial complex for specialized floricultural product exports. Third, it is necessary to participate in and utilize floricultural exhibitions held in China. Fourth, it is required to improve the inefficient distribution structure and utilize the logistic base for the distribution of agricultural, fishery and food products to enter the mainland Chinese market.
목차
Ⅰ. 서론
Ⅱ. 한국 화훼산업 현황
Ⅲ. 중국의 화훼 산업 현황
Ⅳ. 한중 화훼산업 비교분석
Ⅴ. 결론
참고문헌
논문초록
참고문헌 (19)
참고문헌 신청
1. [학술지(정기간행물)] - 권나경 / 2013 / 중국의 화훼산업 현황 / 세계농업 (155)
2. [학술지(정기간행물)] - 김윤식 / 2007 / 중국 운남성의 화훼산업 / 농수산물무역정보 (228)
3. [보고서] - 농림축산식품부 / 2013 / 2012년 화훼재배현황
4. [학술지(정기간행물)] - 배성의 / 2011 / 대중국 소자본 농업투자 진출 방안에 관한 연구 / 농촌지도와 개발 18 (2) : 315 ~ 333
5. [학술대회논문] - 송정섭 / 2003 / 중국의 화훼산업 현황 (생산․유통․수출입을 중심으로) / 한국화훼연구회 추계심포지움
2. [학술지(정기간행물)] - 김윤식 / 2007 / 중국 운남성의 화훼산업 / 농수산물무역정보 (228)
3. [보고서] - 농림축산식품부 / 2013 / 2012년 화훼재배현황
4. [학술지(정기간행물)] - 배성의 / 2011 / 대중국 소자본 농업투자 진출 방안에 관한 연구 / 농촌지도와 개발 18 (2) : 315 ~ 333
5. [학술대회논문] - 송정섭 / 2003 / 중국의 화훼산업 현황 (생산․유통․수출입을 중심으로) / 한국화훼연구회 추계심포지움
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UCI(KEPA) : I410-ECN-0101-2016-910-000996025