지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.12
- 수록면
- 73 - 84 (12page)
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초록· 키워드
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This research was conducted based on factors affecting sales performance by inherent properties of the store, characteristics based on the store, and commercial supremacy (regional) for 1,104 mobile communication retail stores in Seoul, Gyeonggi Province and Inchoen.
According to the results to an empirical analysis, the following suggestions could be found. The independent variables for the factors that influence sales and total of monthly sales were, stores under direct management, CE Assessments-High, CE Assessments-low, MNP performance, profits from changing mobile phone devices, the number of employees, the number of years that have elapsed, the gross area of the store, commercial area A, commercial area B and Gyeonggi providence. Among these many factors, the variables that has positive(+) influence on the total amount of the monthly pay were analyzed as, stores under direct management, CE Assessments-Low, MNP performance, profits from changing mobile phone devices, the number of employees, the gross area of the store, commercial area A and commercial area B. The variables that has negative(-) influence on the total amount of the monthly pay were, CE Assessments-High, the number of years that have elapsed, and Gyeonggi region. A dummy variable that is based on commercial properties in Seoul was related to minus in the total monthly pay, and the profits from sales were similar to Seoul. However, the proportion of stores directly managed by company headquarters was smaller than Seoul. Considering the significant factors that affect sale performances and the total monthly pay, the future must hold careful thoughts for store location analysis and objective management.
The results to the analysis was that considering the significant factors that affect sales performances, monthly payments cap and total sales analysis of areas for opening stores and for objective management, the need for further studies and consideration for relocations are needed.
According to the results to an empirical analysis, the following suggestions could be found. The independent variables for the factors that influence sales and total of monthly sales were, stores under direct management, CE Assessments-High, CE Assessments-low, MNP performance, profits from changing mobile phone devices, the number of employees, the number of years that have elapsed, the gross area of the store, commercial area A, commercial area B and Gyeonggi providence. Among these many factors, the variables that has positive(+) influence on the total amount of the monthly pay were analyzed as, stores under direct management, CE Assessments-Low, MNP performance, profits from changing mobile phone devices, the number of employees, the gross area of the store, commercial area A and commercial area B. The variables that has negative(-) influence on the total amount of the monthly pay were, CE Assessments-High, the number of years that have elapsed, and Gyeonggi region. A dummy variable that is based on commercial properties in Seoul was related to minus in the total monthly pay, and the profits from sales were similar to Seoul. However, the proportion of stores directly managed by company headquarters was smaller than Seoul. Considering the significant factors that affect sale performances and the total monthly pay, the future must hold careful thoughts for store location analysis and objective management.
The results to the analysis was that considering the significant factors that affect sales performances, monthly payments cap and total sales analysis of areas for opening stores and for objective management, the need for further studies and consideration for relocations are needed.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰 및 선행연구의 검토
Ⅲ. 실증분석 및 분석결과
Ⅳ. 결론
참고문헌
참고문헌 (19)
참고문헌 신청
1. [학위논문] - 강두수 / 1999 / 이동전화 사업자들의 전략이 대리점들의 만족과 성과에 미치는 영향 : 판매촉진 전략을 중심 / 석사 / 연세대학교 경영대학원
2. [학술지(정기간행물)] - 김기홍 / 2014 / 중소형 도심형아울렛 활성화의 중요 요인에 관한 연구 / 주거환경 12 (2) : 249 ~ 265
3. [학술지(정기간행물)] - 김원식 / 2013 / 단말기 보조금 경쟁의 경제학적 분석: 요금경쟁 전환을 위한 규제 필요성 / 정보통신정책연구 20 (3) : 47 ~ 73
4. [학술지(정기간행물)] - 변정욱 / 2011 / 2010년도 통신시장 경쟁상황 평가 / 정책연구 11 (7)
5. [학술지(정기간행물)] - 신우진 / 2012 / 기업형 슈퍼마켓(SSM)의 매장규모 변화추세 및 매출액 결정요인에 관한 연구 / 부동산연구 22 (1) : 25 ~ 38
2. [학술지(정기간행물)] - 김기홍 / 2014 / 중소형 도심형아울렛 활성화의 중요 요인에 관한 연구 / 주거환경 12 (2) : 249 ~ 265
3. [학술지(정기간행물)] - 김원식 / 2013 / 단말기 보조금 경쟁의 경제학적 분석: 요금경쟁 전환을 위한 규제 필요성 / 정보통신정책연구 20 (3) : 47 ~ 73
4. [학술지(정기간행물)] - 변정욱 / 2011 / 2010년도 통신시장 경쟁상황 평가 / 정책연구 11 (7)
5. [학술지(정기간행물)] - 신우진 / 2012 / 기업형 슈퍼마켓(SSM)의 매장규모 변화추세 및 매출액 결정요인에 관한 연구 / 부동산연구 22 (1) : 25 ~ 38
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UCI(KEPA) : I410-ECN-0101-2016-595-000938091