지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.12
- 수록면
- 906 - 914 (9page)
- DOI
- 10.17495/easdl.2014.12.24.6.906
이용수
초록· 키워드
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This study conducted an exploratory factor analysis to examine how consumers’ confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers’ purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.
목차
ABSTRACT
서론
연구 방법
결과 및 고찰
요약 및 결론
REFERENCES
참고문헌 (22)
참고문헌 신청
1. [학술지(정기간행물)] - Chen MF / 2007 / Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits / Food Quality and Preference 18 (7) : 1008 ~ 1021
2. [학술지(정기간행물)] - Dwyer FR / 1987 / Output sector munificence effects on the internal political economy marketing channel / Journal of Marketing Research : 347 ~ 358
3. [학술지(정기간행물)] - 홍경완 / 2010 / 로컬푸드에 대한 전문가 인식 조사 / 한국산학기술학회논문지 11 (12) : 4742 ~ 4751
4. [학술대회논문] - Hur NH / 2011 / Local food movement and current situation and problems of institutionalization in Korea / Agricultural Research Centers Annual Symposium 17 : 1 ~ 46
5. [학술대회논문] - Hwang DY / 2013 / A study on the management performance indexes and satisfaction in farm restaurants / The Korean Journal of Community Living Science 4 : 433 ~ 434
2. [학술지(정기간행물)] - Dwyer FR / 1987 / Output sector munificence effects on the internal political economy marketing channel / Journal of Marketing Research : 347 ~ 358
3. [학술지(정기간행물)] - 홍경완 / 2010 / 로컬푸드에 대한 전문가 인식 조사 / 한국산학기술학회논문지 11 (12) : 4742 ~ 4751
4. [학술대회논문] - Hur NH / 2011 / Local food movement and current situation and problems of institutionalization in Korea / Agricultural Research Centers Annual Symposium 17 : 1 ~ 46
5. [학술대회논문] - Hwang DY / 2013 / A study on the management performance indexes and satisfaction in farm restaurants / The Korean Journal of Community Living Science 4 : 433 ~ 434
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