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논문 기본 정보

자료유형
학술저널
저자정보
Gimun Kim (Chungnam National University) Tassoo Moon (Dongguk University)
저널정보
한국인터넷전자상거래학회 인터넷전자상거래연구 인터넷전자상거래연구 제14권 제5호
발행연도
2014.11
수록면
33 - 47 (15page)

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초록· 키워드

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There is a common mistake in psychological and behavioral journals leading to serious questions concerning the research validity in structured equation model(SEM). Petter et al.(2007), published in the MIS Quarterly, pointed out the problem of measurement model misspecification among existing IS studies. Especially, it was argued that formative constructs have been mistaken for reflective constructs and they proposed guidelines to specify formative constructs and to safeguard their construct validity. Although we agree that Petter et al.(2007)`s work is beneficial to researchers who take advantage of SEM for empirical research, it also raises a fundamental question on whether IS research based on formative measurement should be encouraged. This question is especially relevant as reflective measurement has been available as a more credible alternative and formative measures can be converted to reflective ones. Our work aims to offer a corrective direction over Petter et al.(2007) suggestion in undertaking research based on SEM. For this, we first compare reflective measurement and formative measurement in terms of the relationship between constructs and measures. Then, we offer our views on adequate approaches that should contribute in forming the convergent(rather than divergent) flow of research efforts. Given the frequent usage of SEM by IS scholars, we brought up an imperative methodology issue that needs a closer look by both authors and reviewers.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Differences Between Formative Measurement And Reflective Measurement
Ⅲ. Guidelines For Researchers And Reviewers
Ⅳ. Conclusion
References

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