지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.8
- 수록면
- 99 - 127 (29page)
이용수
초록· 키워드
오류제보하기
Firm reputation is one of important sources to survive and gain competitive advantage. Previous researchers argue that institutional endorsement builds reputation and this reputation spills over affiliated organizations. However, there is little empirical evidence to support reputation spillover effect among business group affiliates. This study attempts to fill this gap by examining market responses to an affiliated firm’s additions to and deletions from a sustainability index. Findings suggest that there is asymmetric reputation effect and reputation spillover effect within business group affiliates. Further, this spillover effect is stronger among some business group member firms than others.
목차
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Theory and Hypotheses
Ⅳ. Methods
Ⅴ. Results
Ⅵ. Discussion and Conclusion
References
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-320-002908027