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An Exploratory Study on Parasocial Interaction with TV Commercial Characters
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TV 광고에서의 유명인 모델과 준사회적 상호작용(Parasocial interaction)에 관한 탐색적 고찰

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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations The Korean Journal of Advertising and Public Relations Vol.8 No.4 KCI Accredited Journals
Published
2006.10
Pages
7 - 28 (22page)

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An Exploratory Study on Parasocial Interaction with TV Commercial Characters
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#준사회적 상호작용 #유명인 모델 #동일시 #관심도 #광고에 대한 태도 #parasocial interaction #celebrity #Identification #Interest #attitude toward ad

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References (55)

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[학술지(정기간행물)] - / 1999 / 광고혼동의 발생원인과 조절변수의 효과에 관한 실증적 연구 28 (2) : 327 ~ 352 google schola [학술지(정기간행물)] - / 2004 / 유명인 광고모델의 속성이 광고와 브랜드 태도에 미치는 영향 : 아동들의 제품유형을 중심으로 62 : 7 ~ 28 google schola [학술지(정기간행물)] - / 2004 / 부정적 정보유형에 의해 초래된 매력적 여성 유명인 모델의 광고 모델적 가치 변화가 광고태도 및 상품평가에 미치는 영향: 인쇄광고에서의 상표연상집합(associative set)의 조절효과 62 : 29 ~ 53 google schola [학술지(정기간행물)] - / 2004 / 유명인 모델에 대한 부정적 정보가 모델의 광고적 가치 및 광고효과에 미치는 영향 : 인쇄광고에 사용된 매력적 여성모델을 중심으로 9 (3) : 1 ~ 22 google schola [학술지(정기간행물)] - / 2005 / 텔레비전 등장인물과 청소년 시청자의 의사인간관계 19 (1) : 255 ~ 285 google schola

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UCI(KEPA) : I410-ECN-0101-2015-320-002915504