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Estimating the Economic Impact of Oriental Medicine Festival: The Case of the 2011 Jecheon Oriental Medicine Bio Expo
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한방의료 축제의 경제적 파급효과 분석 : 2011 제천한방바이오박람회를 중심으로

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Type
Academic journal
Author
Journal
Korean Hospitality and Tourism Academe Korean Journal of Hospitality & Tourism Vol.22 No.3 KCI Accredited Journals
Published
2013.6
Pages
221 - 233 (13page)

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Estimating the Economic Impact of Oriental Medicine Festival: The Case of the 2011 Jecheon Oriental Medicine Bio Expo
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Oriental Medicine festival not only promotes indigenous culture of Oriental Medicine, but also offers an opportunity to provide economic development for a festival region. In this respect, this study estimated the economic impact of the 2011 Jecheon Oriental Medicine Bio Expo on the economy of Jecheon and other regions. Inter-Regional Input-Output(IRIO) model, one of the regional Input-Output models, was employed to derive multipliers of Oriental Medicine and tourism in terms of output, income, value-added, and employment. Also, this study conducted a survey for the visitors of the 2011 Jecheon Oriental Medicine Bio Expo in order to estimate expenditures on tourism and medicine. The results indicate that per capita expenditure of the 2011 Jecheon Oriental Medicine Bio Expo was estimated to be 78,111 Korean Won and total expenditures were estimated to be approximately 14 billion Korean Won when considering total visitors to the Expo. The results of IRIO indicate that in 2011, the festival visitors of Jecheon generated approximately 24 billion Won of output impact(Jecheon region: 17 billion Won, Other regions: 7 billion Won), 5 billion Won of income impact (Jecheon region: 4 billion Won, Other regions: 1 billion Won), 12 billion Won of value-added impact (Jecheon region: 9 billion Won, Other regions: 3 billion Won), and 838 full-time jobs including non-paid jobs (Jecheon region: 452 jobs, Other regions: 386 jobs) throughout direct and indirect effects.
#한방의료 지역축제 #지역간 산업연관모델 #IRIO #경제적 파급효과 분석 #oriental medicine festival #inter-regional input-output model #economic impact

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민혜성. 의료관광 교육과정에 관한 연구. 호텔경영학연구. 2011 dbpia 박경호. 한국형 의료관광산업 마케팅에 관한 연구. 관광연구. 2011 google schola 서정교. 보건산업과 한방산업의 경제적 파급효과 비교분석. 산업경제연구. 2009 dbpia 서정교. 보건산업과 한방산업의 경제적 파급효과 비교분석. 한국산업경제학회 정기학술발표대회 초록집. 2009 dbpia 이충기, 유지윤, 임은순. 우리나라 한방의료관광에 대한 수요예측 및 경제적 파급효과 분석. 관광학연구. 2009 google schola

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