지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.3
- 수록면
- 71 - 71 (12page)
- DOI
- 10.17548/ksaf.2014.03.15.71
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초록· 키워드
오류제보하기
Recently “Well Being” trend which regards health as important carries over into the food industry, and food is becoming not just a way of satisfying one’s natural urge but a spending pattern of satisfying one"s health, function, and culture. This kind of phenomenon is also shown at the beverage market. Most consumers are oriented towards high quality consumption that satisfies not only taste but also function of beverage. Therefore, lots of new brands are born around tea beverage, and advertisements that lead consumer in spending are rapidly increased.
Today"s advertisements have greatly progressed on scientific technology and cultural value. Around the turn of the digital age, there are more chances of communicating between firms and consumers, and various representation methods of advertisements takes responsibility of the communication.
Following the change of this social paradigm, this research tries to find out the effect of emotional art marketing centered around artistic images that can emotionally appeal in the beverage market, and suggests the representation of beverage advertisements that can effectively apply in the digital age.
Today"s advertisements have greatly progressed on scientific technology and cultural value. Around the turn of the digital age, there are more chances of communicating between firms and consumers, and various representation methods of advertisements takes responsibility of the communication.
Following the change of this social paradigm, this research tries to find out the effect of emotional art marketing centered around artistic images that can emotionally appeal in the beverage market, and suggests the representation of beverage advertisements that can effectively apply in the digital age.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Body
Ⅲ. Production and analysis of proposed works
Ⅳ. Conclusion
Reference
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UCI(KEPA) : I410-ECN-0101-2015-650-002753343