지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 127 - 127 (12page)
- DOI
- 10.17548/ksaf.2014.06.16.127
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초록· 키워드
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Recently the whole world actively participates in the protection of environment because they recognized the seriousness of global environmental problem. Various kinds of media are utilized in this environmental campaign and deliver the messages of environmental protection to elicit people"s understanding and sympathy through the advertisement. In this study, we produce global warming campaign advertisement work applying advertising appeals and expression characteristics of environmental campaign advertisement. Through this work, we suggest advertising expression which can lead to even a small practical movement through effective understanding and communication. The advertisement using emotional appeal and humor appeal can arouse positive feelings, which can make people easily assimilated, rather than using rational appeal because environmental campaign has public interest. Therefore, this study produces the campaign advertisement that can improve people"s attention, reliability and understanding, and accordingly deliver messages more effectively. From this production, we are trying to provide the case material for the future environmental campaign advertisement.
목차
Abstract
I. Introduction
Ⅱ. Theoretical background
Ⅲ. Production and analysis of proposed works
Ⅳ. Conclusion
Reference
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UCI(KEPA) : I410-ECN-0101-2015-650-002753747