지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.9
- 수록면
- 207 - 207 (11page)
- DOI
- 10.17548/ksaf.2014.09.17.207
이용수
초록· 키워드
오류제보하기
After the opening of a Korea-Japan public culture, the film area, including a Korean-Japanese-made film and an exchange of various parts of the film is also opened and being absorbed naturally.
In this study, we are going to investigate the design case of film poster that released both in Korea and Japan. From the appealing image of the two countries’ same film but different film poster, we are trying to compare and analyze expressional elements of design by film genre. So in order to contribute to the development of film poster design that can be communicate to the audience. Depends on the result of comparative analysis of Korea-Japan film poster for Korean film, Korean film posters are focused on main character’s photograph for every film genre. However, Japanese film posters are not focused on main characters but expressing main visual images that based on film scenario. Furthermore, in the lyrical genre of Korean drama or comedy film, bright and warm colors are dominant color. In the case of Japanese drama, they used white color as background of poster. In the Japanese comedy film, they used more primary color and stronger images than Korea. In the case of action, adventure, and war genre from both in Korea and Japan, Korea used a similar layout and color for all three different genres. However, in Japan, they used various designs for each genre. Which means that Korea produced model based commercial posters without any distinction of film genre. But unlike the representation of Korean film poster, Japanese film poster has various design expression in each genre.
Therefore, Korean film poster design production should be more various and original for the future. And also need to develop poster design expression that implied contents. From this design analysis, we expect the development of diverse expression of Korea-Japan film poster.
In this study, we are going to investigate the design case of film poster that released both in Korea and Japan. From the appealing image of the two countries’ same film but different film poster, we are trying to compare and analyze expressional elements of design by film genre. So in order to contribute to the development of film poster design that can be communicate to the audience. Depends on the result of comparative analysis of Korea-Japan film poster for Korean film, Korean film posters are focused on main character’s photograph for every film genre. However, Japanese film posters are not focused on main characters but expressing main visual images that based on film scenario. Furthermore, in the lyrical genre of Korean drama or comedy film, bright and warm colors are dominant color. In the case of Japanese drama, they used white color as background of poster. In the Japanese comedy film, they used more primary color and stronger images than Korea. In the case of action, adventure, and war genre from both in Korea and Japan, Korea used a similar layout and color for all three different genres. However, in Japan, they used various designs for each genre. Which means that Korea produced model based commercial posters without any distinction of film genre. But unlike the representation of Korean film poster, Japanese film poster has various design expression in each genre.
Therefore, Korean film poster design production should be more various and original for the future. And also need to develop poster design expression that implied contents. From this design analysis, we expect the development of diverse expression of Korea-Japan film poster.
목차
Abstract
抄?
I. 序論
II. 映?ポスタ?の理論的な考察
Ⅲ. 韓 · 日ジャンル別映?ポスタ?デザインの事例分析
IV. 結論及び提言
Reference
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