지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems 제13권 제3호
- 발행연도
- 2014.9
- 수록면
- 304 - 318 (15page)
이용수
초록· 키워드
오류제보하기
It is necessary for a retailer to improve responsiveness to uncertain customer demand in product sales. In order to solve this problem, this paper discusses an optimal operation for a 2-stage-ordering-production system consisting of a retailer and a manufacturer. First, based on the demand information estimated at first order time t₁, the retailer determines the optimal initial order quantity Q₁<SUP>*</SUP> , the optimal advertising cost a₁<SUP>*</SUP> and the optimal retail price p₁<SUP>*</SUP> of a single product at t₁ , and then the manufacturer produces Q₁<SUP>*</SUP> . Next, the retailer updates the demand information at second order time t₂ . If the retailer finds that Q₁<SUP>*</SUP> dissatisfies the demand indicated by the demand information updated at t₂ , the retailer determines the optimal second order quantity Q₂<SUP>*</SUP> under Q₁<SUP>*</SUP> and adjusts optimally the advertising cost and the retail price to a₂<SUP>*</SUP> and p₂<SUP>*</SUP> at t₂ . Here, decision-making approaches for two situations are made?a decentralized supply chain (DSC) whose objective is to maximize the retailer’s profit and an integrated supply chain (ISC) whose objective is to maximize the whole system’s profit. In the numerical analysis, the results of the optimal decisions under DSC are compared with those under ISC. In addition, supply chain coordination is discussed to adjust the unit wholesale price at each order time as Nash Bargaining solutions.
목차
ABSTRACT
1. INTRODUCTION
2. NOTATION
3. MODEL DESCRIPTIONS OF 2-STAGE ORDERING PRODUCTION (2SOPS)
4. EXPECTED PROFITS IN 2SOPS
5. OPTIMAL SALES STRATEGY FOR 2SOPS
6. SUPPLY CHAIN OORDINATION IN 2SOPS
7. NUMERICAL EXPERIMENTS
8. CONCLUSIONS
REFERENCES
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UCI(KEPA) : I410-ECN-0101-2015-500-002774505