지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
With taking into consideration of the universality of film contents, this study examines the concept of cultural codes as an element of ‘difference’, and how it participated in the success of Korean films. For this purpose, Hofstede 6-Dimension theory was applied to the reports of Korea’s Top 50 domestic box office, Korea’s Top 50 foreign box office, and international Top 50 worldwide box office from 1999 to 2012. The research concludes that Korean films that saw success overseas were more prone to recognizing individualism and indulgence compared to Korean films with domestic successes. In comparison, Korean blockbusters were relying on historical background and social context that is locality and were hard to be agreed by international audiences. In terms of films that were introduced into the East Asian market, melodramas saw much popularity, which focuses on relationships and communication that aligns with feminine sensibility. It implies that in Europe and North America, task-oriented characters with individualism would be more successful, while the East Asian markets are more attracted to dramas and relationships between characters.
목차
1. 들어가며
2. 문화정의와 연구방법
3. 범주별 영화의 분석 결과
4. 결론 및 시사점
참고문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2015-688-002799001