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An Analysis of the Structure and Intention Of Korean Company Names
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한국 기업들의 기업명 구조 및 작성의도 분석에 관한 연구

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Type
Academic journal
Author
Kim, Myung-Ho (강릉원주대학교) Kim, Ill-Yong (한중대학교)
Journal
The Institute for Social Science Research, Kyungpook National University Discourse and Policy in Social Science Vol.7 No.1 KCI Accredited Journals
Published
2014.4
Pages
25 - 44 (20page)

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An Analysis of the Structure and Intention Of Korean Company Names
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Abstract· Keywords

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CEOs create their company names with consumer appeal in mind to maximize profits. This thesis examined the following questions: are foreign words or compound names more effective among Korean company names? What is the meaning of the company name? Why and when was the company name changed? How did the relationship between total profits and the company’s image change after its name change? This empirical analysis shed light on whether or not changing the name of a company enhanced the company’s image.
#기업명 #기업명 변경 #company name #naming the company #the meaning of the company name #changingthe company name #company image

Contents

〈국문초록〉
Ⅰ. 서론
Ⅱ. 이론적 배경 및 기존의 연구
Ⅲ. 연구 가설의 설정
Ⅳ. 실증적 분석
Ⅴ. 결론
참고문헌
〈Abstract〉

References (14)

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강길호 / 2000 / 기존광고에 나타난 외래어 광고문안이 수용자에게 미치는 광고효과 / 광고연구 48:101~121 dbpia 김주철 / 중국에서의 기업명 작명: 중국에서 성공하기 google schola 김희정 / 2001 / 외래어 사용에 대한 광고효과 연구 / 광고학연구 12(2):145~163 google schola 朴基完 / 1998 / 소비자의 제품평가에 미치는 외국어 브랜드명의 효과에 관한 연구 google schola 박병천 / 2002 / 기업명에 대하여 생각해 보자 / DAEHONG :54~57 google schola

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