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논문 기본 정보

자료유형
학술대회자료
저자정보
Lu-Yin Grace JUAN (Asia University) Yu-Shiang TSENG (Asia University)
저널정보
한국색채학회 한국색채학회 학술대회 2011 International Color Symposium In Autumn
발행연도
2011.10
수록면
111 - 116 (6page)

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초록· 키워드

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This study investigated colour design of ice pop package in Taiwan. It is divided into three parts. First, a survey has been carried on to know how many kinds of ice pops sold in Taiwan market. There are 103 products have found. Fifty-two of them were chosen as examples to analyze their packages. Their colours are recorded by Munsell values and converted to CIE L *a*b*. The major colours and minor colours used in packages were investigated. Photoshop software is used to calculate the pixels of different colour area on each package. The proportion of colour area were calculated by those data.
It is found the most commonly used image on package is the photograph of real ice pop, 71% samples adapted that idea. The hue of background in majority is similar as the major colour of real ice pop. It is up to 51%. A lot of package uses 3 or 4 colours. Each of them applied on 30% samples separately. The most popular colours used on package is neutral by the number of 37%. It followed by yellowish red which 21% package. After all the principle of colour design applied on ice pop package was concluded.

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Abstract
1. Introduction
2. Literature Survey
3. Research Method
4. Investigation of Ice Pop Design
5. Conclusion and Suggestion
Reference

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UCI(KEPA) : I410-ECN-0101-2015-650-002482621