The Korea Meteorological Administration has recently focused on the promotion of the meteorological industry in the private sector. Broadcast meteorology has provided the main source of income to the Meteorological industry in the United States with The Weather Channel (TWC) being the most prominent enterprise. TWC has 31 years of history and has become an icon of innovation in the U.S. meteorological industry. TWC’s success story was reviewed for the possible adaptation of Korea"s meteorological media industry. Expected roles for public, academic, and private sectors were suggested for boosting industrial meteorology for the media at present and in the future.