지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.5
- 수록면
- 181 - 202 (22page)
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초록· 키워드
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As a way to gather diverse information required for everyday living, the importance of social network has been growing. Social network service(SNS) has been spreading rapidly because of diffusion of the Internet, evolution of social network sites, and recognition of the importance of social networks. Nowadays, smart phone is very popular, whereas mobile SNS is at quite growing stage of development. So, we conducted an empirical investigation of current mobile social network service users. We investigated the influencing factors of behavioral intention on mobile SNS use from literature review, and analyzed the structural relationship between the research variables through an empirical study. Among important mobile SNS characteristics that facilitate information sharing and social connection, this study intended to find out the relationship between influencing factors and behavioral intention to use SNS. This study adopted the research variables of social influence and self-efficacy as individual difference, and the research variables of timeliness and interactivity as system characteristics in mobile SNS. This study also adopted one mediating factor of perceived usefulness as an utilitarian motivation perspective and another mediating factor of perceived enjoyment as a hedonic motivation perspective. This study analyzed how they affect consumer"s intention to use mobile SNS. Theoretical and practical implications of the findings will be presented.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypothesis
Ⅳ. Research Method
Ⅴ. Data Analysis
Ⅵ. Conclusion
References
참고문헌 (46)
참고문헌 신청
1. [학술지(정기간행물)] - Adams, D. / 1992 / Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication / MIS Quarterly 16 : 227 ~ 247
2. [학술지(정기간행물)] - Agarwal, R. / 1998 / A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology / Information Systems Research 9 (2) : 204 ~ 215
3. [학술지(정기간행물)] - Agarwal, R. / 2000 / Time Flies when You’re Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage / MIS Quarterly 24 : 665 ~ 694
4. [단행본] - Bandura, A. / 1997 / Self-Efficacy: The Exercise of Control / Freeman
5. [학술지(정기간행물)] - Boyd, D. M. / 2007 / Social Network Sites: Definition, History, and Scholarship / Journal of Computer-Mediated Communication 33 : 243 ~ 257
2. [학술지(정기간행물)] - Agarwal, R. / 1998 / A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology / Information Systems Research 9 (2) : 204 ~ 215
3. [학술지(정기간행물)] - Agarwal, R. / 2000 / Time Flies when You’re Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage / MIS Quarterly 24 : 665 ~ 694
4. [단행본] - Bandura, A. / 1997 / Self-Efficacy: The Exercise of Control / Freeman
5. [학술지(정기간행물)] - Boyd, D. M. / 2007 / Social Network Sites: Definition, History, and Scholarship / Journal of Computer-Mediated Communication 33 : 243 ~ 257
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UCI(KEPA) : I410-ECN-0101-2015-320-001690977