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This article looked at the consumption status of the Japanese culture flowing into the South Korean society and the developments of its anti-Japanese sentiment since the 2000s. The following organizes the details.
Today, the popularity and spread of Japanese food in Korea can be said to be the consumption of new taste and sense built by the so-called ‘make-it-unfamiliar’ strategy in the restaurant industry amid the intended breakaway from the Japanese style dining embedded into daily life. Japanese fictions including Haruki’s works have also gained wide popularity in the country partly because of this consumption phenomenon. If the popularity of Japanese literature represented by Haruki in the 1990s is called as the products of longing for American-style consumption culture and resistance against coercive political system and conservative political authority establishment, the growth of Japanese fictions after the 2000s in the country is said to be closely related to the sales strategies of the publication industry capital trying to stimulate consumers’ taste and curiosity to open up a new market.
However, media reporting patterns have not changed much from the initial perspective of nationalism to look at Japan-related affairs regardless of the taste to accept Japanese culture. Moreover, enterprise promotional strategies to take advantage of anti-Japan sentiment as their patriotism marketing have used Japan as a symbolic source of forming the national identity. Anti-Japan sentiment in the Korean society originates from the past history or its interpretation. In this sense, it obviously cannot be eased in any short period. In order to overcome the problem, relieve tensed Korea-Japan relationship and resolve the common problem of radioactive contamination after the May 11 earthquake, more bilateral exchanges are necessary at people level and mutual awareness should change to look at each other as neighborhoods to mutually depend on and understand within the East Asian community.
Today, the popularity and spread of Japanese food in Korea can be said to be the consumption of new taste and sense built by the so-called ‘make-it-unfamiliar’ strategy in the restaurant industry amid the intended breakaway from the Japanese style dining embedded into daily life. Japanese fictions including Haruki’s works have also gained wide popularity in the country partly because of this consumption phenomenon. If the popularity of Japanese literature represented by Haruki in the 1990s is called as the products of longing for American-style consumption culture and resistance against coercive political system and conservative political authority establishment, the growth of Japanese fictions after the 2000s in the country is said to be closely related to the sales strategies of the publication industry capital trying to stimulate consumers’ taste and curiosity to open up a new market.
However, media reporting patterns have not changed much from the initial perspective of nationalism to look at Japan-related affairs regardless of the taste to accept Japanese culture. Moreover, enterprise promotional strategies to take advantage of anti-Japan sentiment as their patriotism marketing have used Japan as a symbolic source of forming the national identity. Anti-Japan sentiment in the Korean society originates from the past history or its interpretation. In this sense, it obviously cannot be eased in any short period. In order to overcome the problem, relieve tensed Korea-Japan relationship and resolve the common problem of radioactive contamination after the May 11 earthquake, more bilateral exchanges are necessary at people level and mutual awareness should change to look at each other as neighborhoods to mutually depend on and understand within the East Asian community.
목차
Ⅰ. ‘왜색(倭色)’에서 ‘일류(日流)’로
Ⅱ. 취향으로서 일본문화의 분리
Ⅲ. 2000년대 이후 일본문학의 수용실태
Ⅳ. 반일의식과 기업의 애국심 마케팅
Ⅴ. 새로운 한일관계의 재구축
참고문헌
Abstract
참고문헌 (39)
참고문헌 신청
1. [학술지(정기간행물)] - 최장집 / 1996 / 현대 한일 관계와 한국 민족주의 / 세계의 문학 80
2. [학술지(정기간행물)] - 남진우 / 1997 / 오르페우스의 귀환 - 무라카미 하루키, 댄디즘과 오컬티즘 사이에서 방황하는 청춘 - / 문학동네 11
3. [단행본] - 조규철 / 1999 / 사회비평 21 / 나남출판
4. [학술지(정기간행물)] - 서중석 / 2000 / 이승만대통령의 반일운동과 한국민족주의 / 인문과학 30
5. [학술지(정기간행물)] - 우마이 마사유키 / 2001 / 한국은 금후 일본문화를 어떻게 받아들일 것인가 - 한국 청소년의 일본 대중문화 접촉 상황을 통해 보는 수용논의의 문제성과 과제 - / 일본문화연구 4
2. [학술지(정기간행물)] - 남진우 / 1997 / 오르페우스의 귀환 - 무라카미 하루키, 댄디즘과 오컬티즘 사이에서 방황하는 청춘 - / 문학동네 11
3. [단행본] - 조규철 / 1999 / 사회비평 21 / 나남출판
4. [학술지(정기간행물)] - 서중석 / 2000 / 이승만대통령의 반일운동과 한국민족주의 / 인문과학 30
5. [학술지(정기간행물)] - 우마이 마사유키 / 2001 / 한국은 금후 일본문화를 어떻게 받아들일 것인가 - 한국 청소년의 일본 대중문화 접촉 상황을 통해 보는 수용논의의 문제성과 과제 - / 일본문화연구 4
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UCI(KEPA) : I410-ECN-0101-2015-900-001703182