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A Study on Changes of TV ratings with cable news channel breaking news
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보도전문채널에서 뉴스특보와 시청률 변화에 관한 연구

논문 기본 정보

Type
Proceeding
Author
Byung-Chul You (연합뉴스TV) In-Hee Cho (한국엔터테인먼트경영연구소)
Journal
The Korean Entertainment Industry Association 한국엔터테인먼트산업학회 학술대회 논문집 Vol.8 No.1
Published
2014.5
Pages
17 - 25 (9page)

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A Study on Changes of TV ratings with cable news channel breaking news
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Abstract· Keywords

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The object of this study is to analyze how breaking news reports effect the broadcaster"s rating. In order to get this analysis, this study drew a comparison and analyzed "News Y"(Yonhapnews TV)"s special reports, during the Sewol ferry disaster. News Y"s rating was caompared before covering the Sewol ferry disaster after the covering these reports and analyzed the channel rating. This study concluded that News Y"s rating was increased after covering the disater. Special news reports were a great factor to program rating in the news channel.
#TV news #TV raing #breaking news #special reports

Contents

요약
Abstract
Ⅰ. 문제 제기 및 연구 목적
Ⅱ. 이론적 논의 및 기존 문헌 연구
Ⅲ. 연구문제와 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2015-690-001414612