지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.4
- 수록면
- 117 - 130 (14page)
이용수
초록· 키워드
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Since 1992, with the beginning of trade between Korea and China, their commercial relationship has become closer than before. As a result of better quality of life, the consumers of the two countries value well-being more the before. Thus, this paper examined the information search, awareness, purchasing motivation, and purchasing intention of well-being food of Korean and Chinese consumers, and identified the dominant factors influencing the purchasing intentions of well-being food. Firstly, the information searches of well-being food showed significant differences between the Korean and Chinese consumers. Secondly, the awareness of well-being food between the consumers of the two countries did not show significant differences. Thirdly, the results about the purchasing motivation of well-being food showed that the Chinese consumers had stronger purchasing motivation related to "social responsibility" than that of Korean consumers, and the differences were significant. Fourthly, the results on the purchasing intentions of well-being food indicated that the Chinese consumers had greater intentions than Korean consumers. Fifthly, for the Korean consumers, the variables influencing the purchasing intentions of well-being food were the considerations of health care, purchasing motivation ("personal desire"), and the awareness of well-being food. For the Chinese consumers, the awareness of well-being food, gender (female), information search of well-being food, and education were formed the main variables.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구문제 및 방법
Ⅳ. 연구분석 및 결과
Ⅴ. 결론 및 제언
REFERENCES
참고문헌 (43)
참고문헌 신청
1. [학위논문] - Bae, J. Y. / 2005 / Does consumer satisfaction with well-being products affect consumer quality of life? / 석사 / Yonsei University
2. [학위논문] - Choi, S. W. / 2011 / The effect of purchase motivation and selective attributes of medicinal food on the customer attitude / 박사 / Kyonggi University
3. [학위논문] - Chen, Y. R. / 2013 / A comparative study on effects of food safety awareness and food value on purchase intention of GM food between South Korean and Chinese consumers / 석사 / Konkuk University
4. [단행본] - Engel, J. F. / 1982 / Consumer behavior / Holt, Ringhart, and Winston
5. [단행본] - Engel, J. F. / 1993 / Consumer behavior / The Dryden Press
2. [학위논문] - Choi, S. W. / 2011 / The effect of purchase motivation and selective attributes of medicinal food on the customer attitude / 박사 / Kyonggi University
3. [학위논문] - Chen, Y. R. / 2013 / A comparative study on effects of food safety awareness and food value on purchase intention of GM food between South Korean and Chinese consumers / 석사 / Konkuk University
4. [단행본] - Engel, J. F. / 1982 / Consumer behavior / Holt, Ringhart, and Winston
5. [단행본] - Engel, J. F. / 1993 / Consumer behavior / The Dryden Press
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UCI(KEPA) : I410-ECN-0101-2015-591-001413531