지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2013.11
- 수록면
- 202 - 206 (5page)
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초록· 키워드
오류제보하기
The location-based services applications are increasingly be developed in today mobile service market to provide more add-value for both service providers and mobile phone users. However, without users’ active acceptance and continuous usage of LBS, the investment in time and money could be in vain. Lots of studies have been done regarding the acceptance and privacy issues related to location-based services. From empirical data, it is easy to explore the usage situation of location-based services for smart-phone users. However, it is difficult to understand the part of users who do not or rarely use location-based services since it is hard to tell the reason that those users do not use location-based services should be attribute to no interests to use LBS or they want to use but there are some unexpected reason that prevent them from disclosing their personal information. Therefore, in this study, smart-phone users were segmented into 5 clusters in terms of willingness to disclose information and real intention to try to use LBS. Subsequently the association rule analysis was applied to explore the characteristics in each cluster, and based on which results a comprehensive customer relationship management strategy was propose in order to promote the usage of location-based services.
목차
Abstract
I. Introduction
II. Research Method
III. Data Analysis
IV. Conclusion and Promoting Strategies
References
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UCI(KEPA) : I410-ECN-0101-2015-003-001311557