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Subject

The study on Usage Behavior of Smart Phone Users for Tourism information search: Focusing on the Extended Technology Acceptance Model(TAM)
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관광정보탐색을 위한 스마트폰 사용행동에 관한 연구 : 확장형 정보기술수용모형(TAM)을 적용하여

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Type
Academic journal
Author
Ahn, Ji-Mi (경기대학교) Lee, Byeong-cheol (경기대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.26 No.3(Wn.82)
Published
2014.3
Pages
25 - 44 (20page)

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The study on Usage Behavior of Smart Phone Users for Tourism information search: Focusing on the Extended Technology Acceptance Model(TAM)
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Abstract· Keywords

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The purpose of this study is firstly to explore the antecedent factors that influence tourists" continual usage intention to smartphone-based tourism information service, to examine the influences of the factors on the tourists" intention to use smartphone-based tourism information service continuously and finally, to provide theoretical and practical implications based on the results. As a result, it was found that all of smart-phone characteristics variables influenced on continual usage intention, especially, usefulness had a significant impact on continual usage intention. The theoretical and practical implications and the limitations were discussed.

Contents

Abstract
I. 서론
II. 이론적 배경
III. 연구방법의 설계
IV. 실증분석 결과
V. 결론
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UCI(KEPA) : I410-ECN-0101-2015-320-001335422