지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.2
- 수록면
- 767 - 778 (12page)
이용수
초록· 키워드
오류제보하기
This study aims at verifying the efficiency of urban marketing, depending on the inhabitants’ concernments in the regions where F1 Korea Grand Prize Competition is held.
So, this study, in conjunction with F1 Competition, looked into the relationship among urban image of urban marketing, inhabitants, indirect facility, economic, social, cultural, and environmental urban image of regional and holding efficiency and regional development.
This study performed a questionnaire survey by arbitrary sample drawing on the object, 216 inhabitants, in Gwangju and Jeonnam. For the purpose of processing materials, this study performed Frequency Analysis, Factor Analysis, Reliance Analysis, and Correlation Analysis. In addition this study, for the purpose of checking inhabitants’ concernments on urban marketing strategy and opening efficiency, drew the result as followings by using Multi-cluster Analysis.
First, F1 Korea Grand Prize Competition urban marketing has a positive (+) effect on opening efficiency.
Second, a lot of concernments on F1 Korea Grand Prize Competition of inhabitants have an efficiency on adjusting urban marketing and holding efficiency.
So, this study, in conjunction with F1 Competition, looked into the relationship among urban image of urban marketing, inhabitants, indirect facility, economic, social, cultural, and environmental urban image of regional and holding efficiency and regional development.
This study performed a questionnaire survey by arbitrary sample drawing on the object, 216 inhabitants, in Gwangju and Jeonnam. For the purpose of processing materials, this study performed Frequency Analysis, Factor Analysis, Reliance Analysis, and Correlation Analysis. In addition this study, for the purpose of checking inhabitants’ concernments on urban marketing strategy and opening efficiency, drew the result as followings by using Multi-cluster Analysis.
First, F1 Korea Grand Prize Competition urban marketing has a positive (+) effect on opening efficiency.
Second, a lot of concernments on F1 Korea Grand Prize Competition of inhabitants have an efficiency on adjusting urban marketing and holding efficiency.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론
참고문헌
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
2010 포뮬러원 코리아 그랑프리대회 개최에 도시브랜드 자산형성과 도시이미지, 추구편익, 이벤트만족의 관계
윤태훈
,
최환석
한국체육과학회지
2011
.06
F1 코리아 그랑프리의 효과적인 재원조달을 위한 경영전략 연구 : 마케팅적 접근을 중심으로
김민철
한국사회체육학회지
2014
.05
F1 국제자동차 경주대회 유치 타당성 검토
편집부
정책포커스 정책자문
2004
.01
한국 모터스포츠 활성화 방안 : 2010 F1코리아 GP 운용 마케팅 사례를 중심으로
임범준
,
박미진
한국엔터테인먼트산업학회 학술대회 논문집
2008
.11
F1코리아그랑프리 개최에 대한 비판적 접근과 미래적 견해
원도연
,
권일권
,
김홍렬
한국사회체육학회지
2013
.12
최근 본 자료
댓글(0)
0