지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.2
- 수록면
- 117 - 140 (24page)
- DOI
- 10.15187/adr.2014.02.109.1.117
이용수
초록· 키워드
오류제보하기
Background: The character industry is growing significantly in its size worldwide. The Korean character market was dominated by overseas characters in the past, however, characters of purely domestic origins have gradually expanded their domain. The character industry emerges and matures with the advent of a new medium. The present study examines the periodic flow of domestically-produced character designs through the framework of media transition suggested by Marshall McLuhan, It also attempts to postulate the future directions the Korean character industry needs to pursue by predicting shifts in the media environment which the characters will encounter in the future.
Methods : We used the literature analysis and case study methods. We examined media formats through which domestic characters appeared and the peculiarities of the given media environment. We also created a classification system based on formative characteristics and story features, and selected and analyzed representative characters for each period in a given medium. Through the investigation of the representative characteristics for each period, we assessed the period-specific features of characters comprehensively. We then postulated formative features and story configurations for characters in a new media environment where they will make their entrance.
Results : The analysis of the formative features revealed that figurative appearances gradually moved away from human forms and developed into characterizations of objects or animals. Color usages shifted from simplified flat-color-field composition to the adoption of three-dimensional effect and texture. Story structuring was targeted at preschoolers and was set in a background incorporating both the East and the West. The stories contained segmented educational contents and were planned as a series.
Conclusion : To be able to achieve the potential for the OSMU expansion in an everchanging media environment in the future, a character should be built on a solid storyline and should possess a formative uniqueness in its appearance and color. If characters could be planned with an emphasis on formative quality, story structuring, and media environment, the domestic character industry can anticipate accelerated growth within the strong technical infrastructure of information technology domestic market offers.
Methods : We used the literature analysis and case study methods. We examined media formats through which domestic characters appeared and the peculiarities of the given media environment. We also created a classification system based on formative characteristics and story features, and selected and analyzed representative characters for each period in a given medium. Through the investigation of the representative characteristics for each period, we assessed the period-specific features of characters comprehensively. We then postulated formative features and story configurations for characters in a new media environment where they will make their entrance.
Results : The analysis of the formative features revealed that figurative appearances gradually moved away from human forms and developed into characterizations of objects or animals. Color usages shifted from simplified flat-color-field composition to the adoption of three-dimensional effect and texture. Story structuring was targeted at preschoolers and was set in a background incorporating both the East and the West. The stories contained segmented educational contents and were planned as a series.
Conclusion : To be able to achieve the potential for the OSMU expansion in an everchanging media environment in the future, a character should be built on a solid storyline and should possess a formative uniqueness in its appearance and color. If characters could be planned with an emphasis on formative quality, story structuring, and media environment, the domestic character industry can anticipate accelerated growth within the strong technical infrastructure of information technology domestic market offers.
목차
1. Background & Purpose
2. Methods & Scope
3. Classification of domestically-produced characters based on media formats
4. Figurative Features and Story Composition
5. The media transition process for domestically-produced characters and features for each process
6. The direction of future development for domestically-produced characters
7. Conclusion
References
참고문헌 (14)
참고문헌 신청
1. [단행본] - Bolter, D. J. / 1999 / Remediation: understanding new media / The MIT Press
2. [학술지(정기간행물)] - 장동련 / 2013 / 미디어 확장과 진화에 따른 트랜스브랜딩(Transbranding) / 디자인학연구 26 (1) : 433 ~ 461
3. [학술지(정기간행물)] - 최돈일 / 2008 / 한국애니메이션의 사례분석을 통한 성공전략 -뽀로로， 메꼼， 아이연키드， 션물 공룡디보를 중심으로 / 한국컴퓨터게임학회논문지 13 (13) : 93 ~ 98
4. [학술지(정기간행물)] - 한일우 / 2005 / 국내 캐릭터산업의 현황분석과 활성화 전략에 관한 연구- 팬시용 캐릭터를 중심으로 - / 한국디자인포럼 11 (11) : 515 ~ 530
5. [학술지(정기간행물)] - 5 Hong, M. H. / 2002 / A study on distinctions and successful elements of flash animation: Focused on distinctions of existing / Cartoon & Animation Studies (6) : 172 ~ 190
2. [학술지(정기간행물)] - 장동련 / 2013 / 미디어 확장과 진화에 따른 트랜스브랜딩(Transbranding) / 디자인학연구 26 (1) : 433 ~ 461
3. [학술지(정기간행물)] - 최돈일 / 2008 / 한국애니메이션의 사례분석을 통한 성공전략 -뽀로로， 메꼼， 아이연키드， 션물 공룡디보를 중심으로 / 한국컴퓨터게임학회논문지 13 (13) : 93 ~ 98
4. [학술지(정기간행물)] - 한일우 / 2005 / 국내 캐릭터산업의 현황분석과 활성화 전략에 관한 연구- 팬시용 캐릭터를 중심으로 - / 한국디자인포럼 11 (11) : 515 ~ 530
5. [학술지(정기간행물)] - 5 Hong, M. H. / 2002 / A study on distinctions and successful elements of flash animation: Focused on distinctions of existing / Cartoon & Animation Studies (6) : 172 ~ 190
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