This study was conducted to find out the factors affecting information exchange of Paprika farms to apply SCM(Supply chain management) and to define the effect of information exchange by performance a paprika supply chain. In conclusion, farmers or managers recognize the necessity of information exchange with SC partner to enhance paprika supply chain performance in deed. But the cost and risk made them reluctant to information exchange. They don’t want information exchange in short term but they desire a strategic information exchange in the future. So it is required that agricultural information exchange should be supported by government and organization with the change of cognition about agricultural information exchange.