The purpose of this study is comparing with education efficiency by UX Design between the current paper based fairy tale storybook and the fairy tale App book on the smart device. As the result of the analysis, education efficiency of the fairy tale App book on the smart device is higher. In addition to, the study shows the improvement of memory ability and understanding of the story by the user’s visual, auditory, and tactile experience. Based in the study, fairy tale App UI design reflecting on the user experience will be developed later.