지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 336 - 339 (4page)
이용수
초록· 키워드
오류제보하기
It is a part of the pleasure for the people who are living modern society to spend the semiotic meaning of things with substitution from utility value or exchange value of things to symbolic value or semiotic value, that is to consume ‘semiotics’ more than ‘function’. A corporation also considers significantly CSV (Create Shared Value), which signifies coexistence with society and secure of new growth power, by solving social problems in business management.
Therefore, among shared value, extended category with meaning and methods for a communication in marketing activity receiving from everyday life, the marketing activity, which has an attempt in order to share ‘the value’ of the brand and has meaning in semiotics, is determined as a range of this study.
According to the change of this society, this study firstly analyze the campaign ‘The Bridge of Life’, by Samsung life Insurance and the city of Seoul, that is considered as a social campaign passing into creating a shared value and the campaign, ‘the exhibition of Endangered animals using UHD TV’ by Samsung Electronics and secondly reinterpret the flow of social phenomenon.
In the future, a social campaign with a concept of CSV in terms of a corporation should be achieved actively so that this society makes a better future.
Therefore, among shared value, extended category with meaning and methods for a communication in marketing activity receiving from everyday life, the marketing activity, which has an attempt in order to share ‘the value’ of the brand and has meaning in semiotics, is determined as a range of this study.
According to the change of this society, this study firstly analyze the campaign ‘The Bridge of Life’, by Samsung life Insurance and the city of Seoul, that is considered as a social campaign passing into creating a shared value and the campaign, ‘the exhibition of Endangered animals using UHD TV’ by Samsung Electronics and secondly reinterpret the flow of social phenomenon.
In the future, a social campaign with a concept of CSV in terms of a corporation should be achieved actively so that this society makes a better future.
목차
Abstract
1. 서론
2. 이론적 배경
3. 기호학적 분석
4. 결론 및 제언
References
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