지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 112 - 115 (4page)
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초록· 키워드
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This paper addresses how user personality is related to the perception of product characteristics. A questionnaire survey was conducted to discover the correlations between the two variables as an exploratory study. A total of 20 Dutch people who used an iPhone participated in the survey. The questionnaire consists of two parts. The first part of the questionnaire was the NEO-Five Factor Inventory through which big five personality traits of each participant were measured: neuroticism, extroversion, openness, agreeableness, and conscientiousness. In the second part of the questionnaire, their perception regarding iPhone was evaluated in terms of six product characteristics: function, aesthetics, signification, sexuality, knowledge, and meditation. Through the questionnaire survey the relationships between user personality domains and product characteristics were statistically analyzed and identified. The overall result reveals that there are the correlations between user personality and perceived product characteristics. Implications for practitioners and recommendations for future research are discussed as well.
목차
Abstract
1 Introduction
2 Method
3 Results
4 Conclusions and Recommendations
References
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