지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
As the market size of portal business increases, the competition among portal sites has also increased in terms of both service quality and diversity. Google is the most powerful portal site in the world, whose market share is 65.2% of the world market, but this is not the case in Korea.
The purpose of this study is to find the order of importance among hierarchical-factors which affect users in their choice of portal sites. Using an AHP analysis based on survey data, the order of importance of primary factors, first, information offering, followed by, in order, entertainment & additional services, interactivity, and usability. Including sub-factors of the primary factors, the order of importance is accuracy and quickness of information offering, diversity of entertainment & additional services and an understanding of usability.
The results also show that Naver and Daum are preferred to Google, implying that the main role of portal site has evolved from gateway to access to the internet for searching information to total brand sites of diverse activity, which is consistent with the ranking of the market shares noted above.
The purpose of this study is to find the order of importance among hierarchical-factors which affect users in their choice of portal sites. Using an AHP analysis based on survey data, the order of importance of primary factors, first, information offering, followed by, in order, entertainment & additional services, interactivity, and usability. Including sub-factors of the primary factors, the order of importance is accuracy and quickness of information offering, diversity of entertainment & additional services and an understanding of usability.
The results also show that Naver and Daum are preferred to Google, implying that the main role of portal site has evolved from gateway to access to the internet for searching information to total brand sites of diverse activity, which is consistent with the ranking of the market shares noted above.
목차
Ⅰ. Introduction
Ⅱ. Literature Survey and Research Design
Ⅲ. Methodology and Data
Ⅳ. Empirical Results and Implications
Ⅴ. Conclusion
Reference
참고문헌 (20)
참고문헌 신청
1. [단행본] - Ahn, J. / 1999 / Internet and E-Commerce / Hong-Moon Sa
2. [학술대회논문] - Bolin, M. / 2005 / Automation and customization of rendered web pages / Proceedings of the 18th annual ACM symposium on User interface software and technology
3. [학술지(정기간행물)] - Brin, S. / 1998 / The anatomy of a large-scale hypertextual Web search engine / Computer networks and ISDN systems 30 (1) : 107 ~ 117
4. [학술지(정기간행물)] - Ferguson, D. A. / 2000 / The World Wide Web as a functional alternative to television / Journal of Broadcasting & Electronic Media 44 (2) : 155 ~ 174
5. [기타자료] - Helft, M. / 2010 / Google shuts China site in dispute over censorship / New York Times
2. [학술대회논문] - Bolin, M. / 2005 / Automation and customization of rendered web pages / Proceedings of the 18th annual ACM symposium on User interface software and technology
3. [학술지(정기간행물)] - Brin, S. / 1998 / The anatomy of a large-scale hypertextual Web search engine / Computer networks and ISDN systems 30 (1) : 107 ~ 117
4. [학술지(정기간행물)] - Ferguson, D. A. / 2000 / The World Wide Web as a functional alternative to television / Journal of Broadcasting & Electronic Media 44 (2) : 155 ~ 174
5. [기타자료] - Helft, M. / 2010 / Google shuts China site in dispute over censorship / New York Times
이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-330-001038819