지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.9
- 수록면
- 327 - 342 (16page)
이용수
초록· 키워드
오류제보하기
The purpose of this study was to explore consumer preference for the types of nutrition labels of cereal products and to identify some influencing factors on purchase intention and choice probability of nutrition-labeled products. First, most of the respondents preferred the traffic light-GDA (TL-GDA) nutrition fact panel, while the nutrition-fact-panel-only type and the nutrition fact panel with front-of-package (FOP) type were preferred by few respondents. However, consumers evaluated higher for TL-GDA type and FOP symbol types, while the nutrition-fact-panel-only type was evaluated much lower. Second, consumer preference for label types was partially related with ‘eating breakfast’ and consumer evaluations of the types of labels for the nutrition fact panel only and the nutrition fact panel with FOP symbol types were found to be significantly different by gender. Lastly, both purchase intention and choice probability for nutrition-labeled products were found to be significantly influenced by one’s interest in searching for information and one’s attitude toward the product. In addition, choice probability was found to be significantly influenced by individual characteristics such as gender and grade. It is necessary to find the relationship between nutrition labels and consumer response as this can help consumers make a better choice of food as well as providing some useful information on consumers to the related parties such as companies and consumer organizations.
목차
ABSTRACT
I. Introduction
II. Conceptual Background
III. Method
IV. Result & Discussion
V. Summary and Conclusion
References
참고문헌 (64)
참고문헌 신청
1. [학술지(정기간행물)] - Abbott R / 1997 / Food and nutrition information: A study of sources, uses and understanding / Br Food J 99 (2) : 43 ~ 49
2. [학술지(정기간행물)] - Adelaja A / 1997 / Income and racial differential in selected nutrient intakes / Am J Agri Econ 79 : 1452 ~ 1460
3. [학술지(정기간행물)] - Agarwal J / 2005 / An integrated model of attitude and affect: Theoretical foundation and an empirical investigation / J Bus Res 58 (4) : 483 ~ 493
4. [학술지(정기간행물)] - Ajzen I / 1986 / Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control / J Experi Soc Psy 22 : 453 ~ 474
5. [학술지(정기간행물)] - Andrews JC / 2011 / Is simpler always better? Consumer evaluations of front-ofpackage nutrition symbols / J Public Policy Marketing 30 (2) : 175 ~ 190
2. [학술지(정기간행물)] - Adelaja A / 1997 / Income and racial differential in selected nutrient intakes / Am J Agri Econ 79 : 1452 ~ 1460
3. [학술지(정기간행물)] - Agarwal J / 2005 / An integrated model of attitude and affect: Theoretical foundation and an empirical investigation / J Bus Res 58 (4) : 483 ~ 493
4. [학술지(정기간행물)] - Ajzen I / 1986 / Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control / J Experi Soc Psy 22 : 453 ~ 474
5. [학술지(정기간행물)] - Andrews JC / 2011 / Is simpler always better? Consumer evaluations of front-ofpackage nutrition symbols / J Public Policy Marketing 30 (2) : 175 ~ 190
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