지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.9
- 수록면
- 113 - 131 (19page)
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초록· 키워드
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This resarch focused on visitor"s satisfaction and tour selection factors for Changgyeonggung palace, one of the five royal palaces of Seoul. As a result, the study was able to propose several means to facilitate tours on cultural heritage sites and ultimately enhance the Korean national image and tourism brand.
A series of quantitative analysis tools such as the t-test and IPA analysis were applied to diagnose the combination of motivation factors that the tour organizers must select and focus on. The results of the study offer some insight and propose keen solutions to facilitate tours to royal palaces.
The findings of this research are as follows : visitors mostly obtain tour information from the media and the internet, and they value natural scenery and architecture and preservation of palace buildings as the most important selection factors. Based on these results, several proposals are made to further attract and facilitate tours to Changgyeonggung palace. However, there are limitations to generalizing the results of this study, considering its narrow focus. Therefore, a more thorough and comprehensive research on all five royal palaces of Seoul is required.
A series of quantitative analysis tools such as the t-test and IPA analysis were applied to diagnose the combination of motivation factors that the tour organizers must select and focus on. The results of the study offer some insight and propose keen solutions to facilitate tours to royal palaces.
The findings of this research are as follows : visitors mostly obtain tour information from the media and the internet, and they value natural scenery and architecture and preservation of palace buildings as the most important selection factors. Based on these results, several proposals are made to further attract and facilitate tours to Changgyeonggung palace. However, there are limitations to generalizing the results of this study, considering its narrow focus. Therefore, a more thorough and comprehensive research on all five royal palaces of Seoul is required.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 실증분석 결과
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2014-320-002799208