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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems 제12권 제2호
- 발행연도
- 2013.6
- 수록면
- 95 - 102 (8page)
이용수
초록· 키워드
오류제보하기
It is difficult to determine an appropriate discount price for daily perishable products to increase profit from a longterm standpoint. Even if the discount pricing is efficient to increase profit of the day, consumers memorize the sales price and they might hesitate to purchase the product at a regular price the following day. The authors discussed the inventory clearance pricing for a single period in our previous study by constructing a mathematical model to derive an optimal sales price to maximize the expected profit by considering the reference price effect of demand. This paper extends the discussion to handle the discount pricing for multiple periods. A mathematical analysis is first conducted to reveal the properties on an objective function, which is the present value of total expected profits for multiple periods. An algorithm is then proposed to derive an optimal price for asymmetric consumers. Numerical experiments investigate the characteristics of the objective function and optimal pricings.
목차
ABSTRACT
1. INTRODUCTION
2. PRELIMINARIES
3. OPTIMAL PRICING IN A SINGLE PERIOD
4. OPTIMAL PRICING IN MULTIPLE PERIODS
5. NUMERICAL EXAMPLES
6. CONCLUSION
REFERENCES
참고문헌 (9)
참고문헌 신청
1. [학술지(정기간행물)] - Fibich, G. / 2003 / Explicit solutions of optimization models and differential games with nonsmooth(asymmetric)reference-price effect / Operations Research 51 (5) : 721 ~ 734
2. [학술지(정기간행물)] - Greenleaf, E. A. / 1995 / The impact of reference price effects on the profitability of price promotions / Marketing Science 14 (1) : 82 ~ 104
3. [학술지(정기간행물)] - Gimpl-Heersink, L. / 2008 / Integrating pricing and inventory control: is it worth the effort? / Business Research 1 (1) : 106 ~ 123
4. [학술지(정기간행물)] - Kahneman D. / 1979 / Prospect theory : an analysis of decision under risk / Econometrica 47 (2) : 263 ~ 292
5. [학술지(정기간행물)] - Takeshi Koide / 2012 / A Mathematical Analysis on Daily Inventory Clearance Pricing with Consumer’s Reference Price / Industrial Engineeering & Management Systems 11 (1) : 30 ~ 38
2. [학술지(정기간행물)] - Greenleaf, E. A. / 1995 / The impact of reference price effects on the profitability of price promotions / Marketing Science 14 (1) : 82 ~ 104
3. [학술지(정기간행물)] - Gimpl-Heersink, L. / 2008 / Integrating pricing and inventory control: is it worth the effort? / Business Research 1 (1) : 106 ~ 123
4. [학술지(정기간행물)] - Kahneman D. / 1979 / Prospect theory : an analysis of decision under risk / Econometrica 47 (2) : 263 ~ 292
5. [학술지(정기간행물)] - Takeshi Koide / 2012 / A Mathematical Analysis on Daily Inventory Clearance Pricing with Consumer’s Reference Price / Industrial Engineeering & Management Systems 11 (1) : 30 ~ 38
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UCI(KEPA) : I410-ECN-0101-2014-500-003300910