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논문 기본 정보

자료유형
학술저널
저자정보
정수진 (한양대학교) 황연숙 (한양대학교)
저널정보
한국실내디자인학회 한국실내디자인학회 논문집 한국실내디자인학회 논문집 제21권 제1호
발행연도
2012.2
수록면
30 - 39 (10page)

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The essence of brand identity is to draw an interrelation between user and brand based on user’s desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. ‘Uniqueness’ is directly expressed through brand name or logo or through brand colors. ‘Experience’ is expressed as auditive expression through stimulation using a body and providing music. ‘Relationship’ has provided a communication environment or created relationship with brand by leading interaction with others. ‘Estheticism’ has increased visual satisfactory level by aesthetically Sublimating lighting direction or form. ‘Functionality’ is expressed by providing various programs through smooth flow plan and grafting with the latest technology. ‘Non-dailiness’ has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

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Abstract
1. 서론
2. 이론적 고찰
3. 사례조사결과
4. 결론
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UCI(KEPA) : I410-ECN-0101-2014-610-002539141