지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.10
- 수록면
- 120 - 124 (5page)
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이 논문의 연구 히스토리 (2)
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초록· 키워드
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The world that we are living at this present is in progress of mass production, mass distribution and mass consumption at the respect of wave for diversification. Environmental pollution for earth is approached by conjecturable threat for future due to consumption of products. Because of these generation background, people are wishing the social enterprise that is living together. In addition, social responsibilities of enterprise are essential for building up company image which is integral in the part of present business marketing.
In order to satisfy the thought of present generation, I wish to design the PR (public relation) room for company meeting Green-Econology marketing that is endeavoring for protection of the earth with eco-friendly building materials company.
The company that purse the purpose of profit is unfolding the indirect marketing strategy touching the present consumer"s mentality, keeping in step with the era of rapid change.Through these tendency, the companies are making various efforts of social donation, culture marketing strategy highlighting on the image of social enterprise. By studing on the cases of rapid changing marketing patten, I would like to make a design plan for PR(Public Relation) Room of Eco-friendly company that considering our planet"s environment, infered of nessasity of Eco-friendly marketing which is up-to-date indirect Rublic Relation strategy.
In order to satisfy the thought of present generation, I wish to design the PR (public relation) room for company meeting Green-Econology marketing that is endeavoring for protection of the earth with eco-friendly building materials company.
The company that purse the purpose of profit is unfolding the indirect marketing strategy touching the present consumer"s mentality, keeping in step with the era of rapid change.Through these tendency, the companies are making various efforts of social donation, culture marketing strategy highlighting on the image of social enterprise. By studing on the cases of rapid changing marketing patten, I would like to make a design plan for PR(Public Relation) Room of Eco-friendly company that considering our planet"s environment, infered of nessasity of Eco-friendly marketing which is up-to-date indirect Rublic Relation strategy.
목차
Abstract
1. 서론
2. 본론
3. 결론
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UCI(KEPA) : I410-ECN-0101-2014-610-002578419