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Effects of Placeness Cognition Characteristics on Behavioral Intentions - The Case of Hongik University Area and the Cultural District of Daehakro Street in Seoul
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장소성 인식 특성이 행동 의도에 미치는 영향 분석 : 대학로 문화지구를 대상으로 홍대지역과 비교 분석

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Type
Academic journal
Author
Journal
Urban Design Institute of Korea Journal of the Urban Design Institute of Korea Urban Design Vol.14 No.2 KCI Accredited Journals
Published
2013.4
Pages
113 - 126 (14page)

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Effects of Placeness Cognition Characteristics on Behavioral Intentions - The Case of Hongik University Area and the Cultural District of Daehakro Street in Seoul
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This study tried to investigate the validity of the causality model of placeness cognition and behavioral intention by Kang & Choi (2012). On Daehakro street in Seoul known for performances, theaters, and troupes in its cultural district, this article analysed the causality models of three different groups visiting the street, and compared the results with the ones of Hongik University areas by Kang & Choi(2012). By building and analyzing the path model of placeness and behaviors on the cultural street, this study could show three results as followings. First, it supports the validity of theoretical model on relationship between the cognition of placeness and visitors? behavioral intention by Kang & Choi(2012) to some extent. Second, the differences on cognition of placeness by diverse user groups could alter the structural equation model. The simple consumer group in Daehakro street does not recognize the cultural aspects of the street, although the other groups are aware of the placeness. Third, placeness consumers in Daehakro street are different from the ones in Hongik University areas. The simple consumer group in the latter place perceives and enjoys placeness, but the similar group in the former district does not.
#장소성 #장소 애착 #행동 의도 #대학로 #홍대지역 #구조방정식 모형 #Placeness #Place Attachment #Behavioral Intention #Daehakro Street #HongikUniversity Area #Structural Equation Modeling

Contents

국문요약
Abstract
1. 서론
2. 이론적 고찰
3. 연구 모형과 측정변수 설정
4. 장소성 인식 특성이 행동 의도에 미치는 영향 분석
5. 결론
참고문헌

References (3)

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권윤구, 정윤희, 임승빈. 인사동 가로의 장소성 구조모형. 국토계획. 2011 dbpia 신정란, 최창규. 홍대지역의 장소성 형성에 있어서 인적요인의 영향에 관한 연구. 국토계획. 2010 dbpia 이석환. 도시 가로의 장소성 연구. 국토계획. 1998 dbpia

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