지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The number of China"s outbound tourists in 2010 was 57.4million, increasing by 20.8 percent compared to the previous year. Total outbound tourists of China will show 100 million by 2020, and taking the No.4 ranking in the world. Specifically, the ratio of the newly rich tourist in China is begging to represent an increasing share of total outbound tourists of China in recent years. It will be estimated by 30 percent of total outbound tourists. Thus, many countries has compete to attract the Chinese newly rich tourist each other.
This study discusses the importance to the travel and tourism industry of the Chinese newly rich market, concentrating on the megapolis region"s middle class, which number 13 million households. The purpose of this study is to represent the strategies for attracting the newly rich tourist of China in a megapolis such as Beijing, Shanghai and Guangdung to Korea. For this purpose, we use the statistical data of China National Tourism Administration, the world famous consulting group"s data, KTO"s market research results, and various other related publications as a basis of references. The study reviews China"s outbound tourism trend, analyzes the market structure and the characteristics of the newly rich tourists market of China, and discusses future trends in the rich person"s outbound travel market. Recommendations arising from this study include the promotion reinforcement strategy maximized social medias; increased and more effective communications between target market"s tourists and destinations; a development of customized tour products suited to user"s needs; tourism network establishment among Northeastern Asia"s trio of Korea, China and Japan; image-making strategy of hot place; and opening the Gyeonggi Theme Store as one of the glocalization strategy.
This study discusses the importance to the travel and tourism industry of the Chinese newly rich market, concentrating on the megapolis region"s middle class, which number 13 million households. The purpose of this study is to represent the strategies for attracting the newly rich tourist of China in a megapolis such as Beijing, Shanghai and Guangdung to Korea. For this purpose, we use the statistical data of China National Tourism Administration, the world famous consulting group"s data, KTO"s market research results, and various other related publications as a basis of references. The study reviews China"s outbound tourism trend, analyzes the market structure and the characteristics of the newly rich tourists market of China, and discusses future trends in the rich person"s outbound travel market. Recommendations arising from this study include the promotion reinforcement strategy maximized social medias; increased and more effective communications between target market"s tourists and destinations; a development of customized tour products suited to user"s needs; tourism network establishment among Northeastern Asia"s trio of Korea, China and Japan; image-making strategy of hot place; and opening the Gyeonggi Theme Store as one of the glocalization strategy.
목차
[표지]
[머리말]
[연구요약]
[Abstract]
[차례]
표차례
그림차례
[제 1 장 서론]
제1절 연구의 목적
제2절 연구범위와 방법
[제 2 장 선행연구 검토]
제1절 선행연구 고찰
제2절 표적시장으로 신흥부유층 대상 선정 이유
[제 3 장 중국인 관광객 실태분석]
제1절 글로벌 관광시장에서의 위상변화
제2절 방한 중국인 관광동향 분석
제3절 중국인 관광객 관광행태적 특성 분석
제4절 분석의 종합
[제 4장 중국 신흥부유층 관광객 유치환경 및 STP 분석]
제1절 대표적 관광자원 분석
제2절 유치환경 문제점 분석
제3절 SWOT 분석
제4절 STP 분석
[제 5 장 결론 및 정책건의]
제1절 결론
제2절 정책건의
[참고문헌]
[부록]
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UCI(KEPA) : I410-ECN-0101-2014-300-003675770