지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 1 - 223 (223page)
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초록· 키워드
오류제보하기
The Seoul Museum of History(SMH) was established in 2002 to preserve the traditional culture and history of Seoul and provide visitors with the opportunity to experience the culture of seoul. Despite being an executive agency, SMH’s financial sufficiency is very as low as 2% due to simple exhibition programs, lack of commercial facilities, and moreover use of old museum management.
In this study, a plan for improving financial support for SMH was derived on the basis of a theoretical review of museum company, case studies of domestic and foreign public museums, and opinion survey of SMH’s members, etc..
The three principles is needed to improve the financial independence of SMH; first, the organization is needed to be restructured for each department to be business-oriented, second personnel management system is rearranged such that an employee is compensated on performance basis, third, commercial facilities is needed to be expanded and museum environment to be amended in order to attract visitors. More concretely, the exhibition department has to be fortified by having more staff and budget so that it can be fully geared
for generating revenue. Also marketing department should be established and admission fee be charged for education programs. In addition, to make income more, SMH can charge fee for the special exhibitions, revitalize corporate sponsorship, and develop new business line such as various membership programs and package deals.
In this study, a plan for improving financial support for SMH was derived on the basis of a theoretical review of museum company, case studies of domestic and foreign public museums, and opinion survey of SMH’s members, etc..
The three principles is needed to improve the financial independence of SMH; first, the organization is needed to be restructured for each department to be business-oriented, second personnel management system is rearranged such that an employee is compensated on performance basis, third, commercial facilities is needed to be expanded and museum environment to be amended in order to attract visitors. More concretely, the exhibition department has to be fortified by having more staff and budget so that it can be fully geared
for generating revenue. Also marketing department should be established and admission fee be charged for education programs. In addition, to make income more, SMH can charge fee for the special exhibitions, revitalize corporate sponsorship, and develop new business line such as various membership programs and package deals.
목차
[표지]
[요약 및 정책건의]
[목차]
표목차
그림목차
[제1장 연구의 개요]
제1절 연구배경 및 목적
제2절 연구의 내용 및 방법
[제2장 국내외 공공박물관과 운영특성]
제1절 박물관회사
제2절 주요 대도시 공공박물관 운영특성
제3절 책임운영기관
[제3장 서울역사박물관 현황]
제1절 서울역사박물관의 현황
제2절 서울역사박물관의 현 단계 및 사업의 특성
[제4장 문화서비스 책임운영기관]
제1절 국립중앙극장
제2절 국립과천과학관
제3절 국립현대미술관
제4절 예술의전당
[제5장 서울역사박물관 재정 향상방안]
제1절 서울역사박물관의 재정자립도에 대한 인식
제2절 서울역사박물관과 타 책임운영기관의 비교
제3절 서울역사박물관의 재정자립도 향상방안
[참고문헌]
[부록]
[영문요약(Abstract)]
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UCI(KEPA) : I410-ECN-0101-2014-359-000824272