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논문 기본 정보

자료유형
학술저널
저자정보
두일철 (한양대학교)
저널정보
한국문화산업학회 문화산업연구 문화산업연구 제12권 제1호
발행연도
2012.3
수록면
27 - 52 (26page)

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초록· 키워드

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Foreign global ICT companies, including Microsoft, Intel, Nokia, RIM, TAT, and NTT Docomo, have already been producing future-vision video and illustration clips for the past 30 years. Those clips possibly are the visualization of those companies" management direction of technological strategies and road maps for future development with the future prediction, as well as the external promotion of technological prowess.
The future-vision video and illustration clips from the past almost accurately demonstrates that the technologies seen in the vision mostly correspond to the late or ongoing technical skills. And recent future clips provides ideas of the present-developing technologies being visualized and grafted to human life in the near future.
NTT Docomo"s future-vision video clip which predicted the digital life of 2010 in the late 1990s seems astounding since the clip exactly reflects the present condition of these days from the era of the old mobile devices with 2G communication network system and Black-and-white LCD monitors.
The feature of the violently-changing life to come has been prefiguratively appearing on the late future-vision video clips of IT companies such as MS(2019), TAT(2014), NTT(2020), and they are suggesting the lifestyle based on "Creativity", "Now", "Here", and "Instantly". The premise of the technology in new-media devices shows and emphasizes the importance of creative thinking and planning ability because of the easiness of physical realization nowadays. It means technologies are ready to go all the time, developing faster than human imagination, then creative planning and thinking will be the key factors in the approaching future without doubt.
Such being the case, the clip "NTT Docomo Vision 2020 Culture Symphony" is outstanding illustration of oriental humanism with the convergence of technology and culture, on account of suitability in reflection of traditional oriental culture and companies" cultural point of view.
Present papers divided two automatically and they analyzed a future-vision video and illustration clips. The first time paragraph the future forecast study equipping the system, from 19 end of a century which it starts life and culture imagined one technical advance in the center (1882~1981) in the object. This time the home electronics and the automobile, the dining room and the house, the city etc. life change prediction was becoming the object mainly.
However, almost no domestic IT companies positively tries to produce and announce future-vision video clip officially. Actually it is highly advisable for these companies which have been dominating the worldwide market of next-generation display and mobile communication devices technologies to promote those companies" own technical strategies and to set up upcoming vision for reasons that future-vision video clips are immensely famous in the most popular website like Youtube, and could be the most proper method to uprear companies" status officially.

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Abstract
Ⅰ. 서론
Ⅱ. 생활과 문화중심의 기술발전 상상 (1882~1981)
Ⅲ. ICT 기업중심 미래비전영상을 통한 상상 (1988~2010)
Ⅳ. 요약 및 결론
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UCI(KEPA) : I410-ECN-0101-2014-381-001028905