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Success Factors of SNS(Social Network Service) from the Perspective of Information System
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정보시스템 관점에서의 SNS 성공 요인

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Type
Academic journal
Author
Hyeon Jo (한국과학기술원) Sangsun Park (성공회대학교)
Journal
Korean Institute of Information Technology The Journal of Korean Institute of Information Technology Vol.10 No.10 KCI Accredited Journals
Published
2012.10
Pages
121 - 127 (7page)

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Success Factors of SNS(Social Network Service) from the Perspective of Information System
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Abstract· Keywords

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Recently, SNS(Social Network Service) is actively used so it will be needed to identify the factors influencing success for continuous spread. In this paper, we identify the success factors of SNS and verify them through the empirical analysis. We select basic variables from Information System (IS) Success Model and add specific variable from former research about SNS. System quality, information quality, service quality, security quality, user satisfaction and intention to use are selected as variables. The results show that system quality has no significant influence and security quality has no significant to intention to use. Information quality and user satisfaction have most influence among independent variables to user satisfaction and intention to use each.
#SNS success #IS success model #user satisfaction #empirical analysis

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 관련 문헌
Ⅲ. 연구 방법론
Ⅴ. 결론
참고문헌

References (20)

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1. [학술대회논문] - Lampe, C. / 2006 / A face (Book) in the Crowd: Social Searching Vs. Social Browsing / Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative Work : 167 ~ 170 google schola 2. [단행본] - Carlson, N / 2012 / Facebook Now Has 901 Million Monthly Users, With 526 Million Coming Back Every Day / Business Insider google schola 3. [학술지(정기간행물)] - Mathwick, C / 2008 / Social Capital Production in a Virtual P3 Community / Journal of Consumer Research 34 (6) : 832 ~ 849 google schola 4. [학술지(정기간행물)] - Kleijnen, M. / 2009 / Knowledge Creation Through Mobile Social Networks and Its Impact on Intentions to User Innovative Mobile Services / Journal of Service Research 12 (1) : 15 ~ 35 google schola 5. [학술지(정기간행물)] - 최덕현 / 2010 / The Role of Trust in Other Users in Social Networking Service Context / e-비즈니스연구 11 (4) : 233 ~ 245 dbpia

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