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A Study on the Building Strategy of MICE Industry in Jeonnam Region
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전남지역의 MICE산업 구축전략에 관한 연구

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Type
Academic journal
Author
Jae-Hee Shim (조선대학교) Hyung-Yeop Baek (전남테크노파크)
Journal
Korean Industrial Economic Association Journal of Industrial Economics and Business Vol.25 No.5 KCI Accredited Journals
Published
2012.10
Pages
3,317 - 3,343 (27page)

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A Study on the Building Strategy of MICE Industry in Jeonnam Region
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Abstract· Keywords

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This paper suggests the strategy for building MICE industry in Jeonnam region using the secondary data collected by homepage of Ministry of Culture, Sports and Tourism, Korea Tourism Organization, and Jeollanam-do. The strategy for building MICE industry in Jeonnam region is as follows: First, the local government of Jeonnam must set MICE industry complex in order to induce the facilities related to MICE to be clustered there. Second, in order to develop the tourism and industry of Jeonnam, above all the local government of Jeonnam must have the strong willpower to promote MICE industry as Jeonnam"s driving industry, and enhance the various activities to support MICE industry. Third, in order to support MICE industry effectively, the local government of Jeonnam must build a complete system and foster professional manpower fast. Fourth, in order to promote MICE industry effectively by attracting MICE tourists and convention participants, the local government of Jeonnam have to develop the specific tour programs, and link them to the regional industry and festivals of Jeonnam. Finally, the local government of Jeonnam must progressively activate an integrated marketing by establishing marketing strategy and information system adjusting to the economic environments of Jeonnam.
#전라남도 #MICE산업 구축전략 #회의 #인센티브 관광 #컨벤션 #전시회 #jeonnam province #building strategy of MICE industry #meeting #incentive tour #convention #exhibition

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 국내외 MICE산업의 동향 및 사례분석
Ⅳ. 전남지역의 MICE산업 잠재력 및 SWOT 분석
Ⅴ. 전남지역의 MICE산업 구축전략
Ⅵ. 요약 및 결론
참고문헌
Abstract

References (46)

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1. [보고서] - 국제협회연합 / 2010 / UIA 보고서 google schola 6. [단행본] - 박의서 / 2010 / MICE 산업론 / 학현사 google schola 7. [학술지(정기간행물)] - 박창수 / 2011 / 지역 MICE 산업구조변화와 성장기여도에 관한 연구 / 호텔관광연구 13 (1) : 118 ~ 131 dbpia 8. [학술지(정기간행물)] - 안경모 / 2008 / 한국 MICE산업 육성 과제 도출을 위한 실증적 연구 / 컨벤션연구 19 : 7 ~ 23 google schola 9. [학술지(정기간행물)] - 안경모 / 2008 / 한국의 MICE산업 발전요인이 중앙정부·전담기구의 역할 및 산업파급효과에 미치는 영향 / 국제지역연구 12 (3) : 269 ~ 291 dbpia

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