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A Study on Repurchase Intention for the Products of Social Enterprise
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사회적 기업의 제품 재구매 의도에 미치는 영향에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Eun-Jung Kim (동의대학교) Jong-Weon Kim (동의대학교)
Journal
Korea Society of Industrial Informantion Systems Journal of the Korea Industrial Information Systems Research Vol.17 No.1 KCI Accredited Journals
Published
2012.3
Pages
105 - 115 (11page)

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A Study on Repurchase Intention for the Products of Social Enterprise
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Abstract· Keywords

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This study investigated the effect of willing assistance and social responsibility, which motivate one to buy products from social enterprise, upon functional and emotional values, company image and repurchase. To that end, survey was conducted on the subject of customers buying social enterprise products. 178 responses were used to verify research hypotheses through covariate structural equation model. The study results are as follows: First, willing assistance and social responsibility for buying products from social enterprise were shown to have significant effects on functional and emotional values. Second, functional and emotional values were presented to have significant impacts on company image and repurchase intention. Third, company image has a significant effect on repurchase intention.
#사회적 기업 #돕는 즐거움 #사회적 책임감 #기능적 가치 #감정적 가치 #기업이미지 #재구매 의도 #Social Enterprise #Willing Assistance #Social Responsibility #Functional Value #Emotional Value #Company Image #Repurchase Intention

Contents

요약
Abstract
1. 서론
2. 이론적 배경
3. 연구모형과 가설설정
4. 자료수집 및 분석
5. 연구모형의 적합도 평가 및 연구가설의 검증
6. 결론
참고문헌

References (37)

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2. [학위논문] - 김병숙 / 2007 / 웰빙지향행동의 영향요인과 웰빙소비자 유형 / 박사 / 계명대학교 대학원 google schola 3. [학위논문] - 김재현 / 2009 / 착한 소비자의 윤리적 소비행동에 영향 미치는 요인에 관한 질적 연구 / 석사 / 연세대학교 대학원 google schola 4. [단행본] - 김정원 / 2009 / 사회적 기업이란 무엇인가? / 아르케 google schola 7. [학위논문] - 김진숙 / 2000 / 청소년 자원봉사활동이 대인 및 사회적 책임성 수준에 미치는 영향에 관한 연구 / 박사 / 명지대학교 대학원 google schola 8. [학위논문] - 김철우 / 2004 / 스포츠관광의 참가동기, 관광지 속성평가가 재참가 및 전환 의도에 미치는 영향 / 박사 / 계명대학교 대학원 google schola

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