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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.8
- 수록면
- 298 - 314 (17page)
이용수
초록· 키워드
오류제보하기
Since several years ago, Seoul Fashion Week has been positioned to be recognized as one of the world’s five greatest Fashion Weeks. Though it is true that Seoul Fashion Week has been showing noticeable growth for the last twenty or so years, it is still evaluated to be somewhat insufficient in its qualitative growth. It still exhibits some radical problems resulting from its transitional status and so cannot yet be considered as an international Fashion Week.
Therefore, this study aims to examine how to improve Seoul Fashion Week by analyzing its current status and providing mid- and long-term development methods for it to grow qualitatively to be an international Fashion Week.
According to the results of this study, Seoul Fashion Week, currently in a transitional state, can realize qualitative growth and mid- and long-term development through the following: first, supporting and sponsoring organizations should be distinguished, and the planning of the events should be freed from governmental initiatives and be independent; second, through a precise SWOT analysis on fashion in Korea, Seoul Fashion Week should reorganize its own original planning and concept; third, it should diversify its channels of publicity and conduct specialized and constant marketing plans; lastly, support of the overseas market should be systemized by centering around the practical affairs of trading, and professional manpower, who can provide more practical support, should be cultivated.
If the aims mentioned above can be fulfilled, it is expected that Seoul Fashion Week will establish its identity as its own collection and secure further competitiveness in the global market so that it can exploit a new market to grow as one of the world’s five greatest Fashion Weeks, not simply have the image as Asia’s top Fashion Week.
Therefore, this study aims to examine how to improve Seoul Fashion Week by analyzing its current status and providing mid- and long-term development methods for it to grow qualitatively to be an international Fashion Week.
According to the results of this study, Seoul Fashion Week, currently in a transitional state, can realize qualitative growth and mid- and long-term development through the following: first, supporting and sponsoring organizations should be distinguished, and the planning of the events should be freed from governmental initiatives and be independent; second, through a precise SWOT analysis on fashion in Korea, Seoul Fashion Week should reorganize its own original planning and concept; third, it should diversify its channels of publicity and conduct specialized and constant marketing plans; lastly, support of the overseas market should be systemized by centering around the practical affairs of trading, and professional manpower, who can provide more practical support, should be cultivated.
If the aims mentioned above can be fulfilled, it is expected that Seoul Fashion Week will establish its identity as its own collection and secure further competitiveness in the global market so that it can exploit a new market to grow as one of the world’s five greatest Fashion Weeks, not simply have the image as Asia’s top Fashion Week.
목차
Abstract
1. Introduction
2. General study of the Fashion Week
3. Current status analysis and development methods of the Seoul Fashion Week
4. Mid- and long-term development of Seoul Fashion Week
5. Conclusion
References
참고문헌 (11)
참고문헌 신청
1. [인터넷자원] - Kang,Doo-suk / / Fashion Journal Editor’s Column – Concerns of Advertising Agencies on the Advance to Fashion Collection
2. [인터넷자원] - Kang,Doo-suk / / Okay The Way It Is?
3. [기타자료] - Kang,Seung-min / 2010 / 2010 Seoul, Evolving as a Fashion City / Style Chosun : 16 ~ 17
4. [단행본] - Lee,Yun-kyung / 2008 / Study on Mid- and Long-Term Development Plans of Korean Fashion. / Korea Culture & Tourism Institute : 94 ~
5. [단행본] - Joo,Bo-rim / 2009 / Research on Korean Collection as High Added Value Fashion Industry -By Comparison of Status and Characteristics of Domestic and International Collections / The Korean Society of Design Culture(KSDC) : 523 ~
2. [인터넷자원] - Kang,Doo-suk / / Okay The Way It Is?
3. [기타자료] - Kang,Seung-min / 2010 / 2010 Seoul, Evolving as a Fashion City / Style Chosun : 16 ~ 17
4. [단행본] - Lee,Yun-kyung / 2008 / Study on Mid- and Long-Term Development Plans of Korean Fashion. / Korea Culture & Tourism Institute : 94 ~
5. [단행본] - Joo,Bo-rim / 2009 / Research on Korean Collection as High Added Value Fashion Industry -By Comparison of Status and Characteristics of Domestic and International Collections / The Korean Society of Design Culture(KSDC) : 523 ~
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