지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This research is to investigate the influence of color, an important factor of image felt visually by clothes. Selection of colors was confined to 5 colors (red, yellow, green, blue and violet) and 3 shades (vivid tone, pale tone and deep tone), and 2 kinds of cloth styles, feminine and mannish style, were selected and 30 clothes stimulus were produced. Cloth image adjective was set to be answered by 7 point scale and body satisfaction by 5 point scale. Subject was 466 women who were 20 to 50 years old and living in Daegu. First, the factor analysis of the adjectives describing clothes images showed that clothes images were classified into 4 factors including attraction, visibility, femininity and figure type of which attraction factor and visibility factor were found out to be important dimensions.
Second, the image of feminine style cloth"s color by body satisfaction was investigated. As for waist measurement, in case of red and yellow, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group. In case of blue, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group. As for hip measurement, ordinary group showed higher attraction in red and higher attraction, display and feature in yellow and green than unsatisfied or satisfied group. As for thigh measurement, in case of all the colors, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group.
Third, the image of mannish style cloth"s color by body satisfaction was investigated. As for upper arm measurement, in case of red and green, satisfied group showed higher attraction, display and feature than unsatisfied group. In case of green and blue, satisfied group showed higher point in all the factors than unsatisfied group. As for thigh measurement, in case of red and yellow, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group, but there was no difference in femininity. In case of green, ordinary group showed higher point in all the factors than unsatisfied or satisfied group.
Second, the image of feminine style cloth"s color by body satisfaction was investigated. As for waist measurement, in case of red and yellow, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group. In case of blue, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group. As for hip measurement, ordinary group showed higher attraction in red and higher attraction, display and feature in yellow and green than unsatisfied or satisfied group. As for thigh measurement, in case of all the colors, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group.
Third, the image of mannish style cloth"s color by body satisfaction was investigated. As for upper arm measurement, in case of red and green, satisfied group showed higher attraction, display and feature than unsatisfied group. In case of green and blue, satisfied group showed higher point in all the factors than unsatisfied group. As for thigh measurement, in case of red and yellow, ordinary group showed higher attraction, display and feature than unsatisfied or satisfied group, but there was no difference in femininity. In case of green, ordinary group showed higher point in all the factors than unsatisfied or satisfied group.
목차
〈Abstract〉
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구방법
Ⅳ. 결과 및 고찰
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0