지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.6
- 수록면
- 105 - 118 (14page)
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초록· 키워드
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This study aims to recognize cognition of credit card and shopping value in contemporary society, cognition of credit card and shopping value according to types of consumption orientation, and factors that influence cognition of credit card and shopping value, and ultimately provide a foundation for establishing proper shopping value.
A total of 453 women and men residing in Seoul have been set as research object in order to achieve the purpose of the study. The data was analyzed by Cronbach’ alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan’s multiple range test, multiple linear regression. All analysis progress was done by spsswin12.0 statistics program.
A summary of this research goes as follows: First, categorization of consumption orientation lead to two clusters of rational and symbolic & conspicuity consumption patterns and cognition of credit card was categorized into positive and negative cognition and shopping value was categorized into hedonic shopping value, utilitarian shopping value and time-save shopping value. Second, rational shoppers had high utilitarian shopping values and symbolic & conspicuity shoppers had high both hedonic shopping values and utilitarian shopping values. Third, the most influential factor in hedonic shopping value and utilitarian was consumption orientation. In conclusion, this research has showed that cognition of credit card and shopping value according to types of consumption orientation patterns varied, and that consumption orientation was an influential factor on cognition of credit card and shopping value.
A total of 453 women and men residing in Seoul have been set as research object in order to achieve the purpose of the study. The data was analyzed by Cronbach’ alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan’s multiple range test, multiple linear regression. All analysis progress was done by spsswin12.0 statistics program.
A summary of this research goes as follows: First, categorization of consumption orientation lead to two clusters of rational and symbolic & conspicuity consumption patterns and cognition of credit card was categorized into positive and negative cognition and shopping value was categorized into hedonic shopping value, utilitarian shopping value and time-save shopping value. Second, rational shoppers had high utilitarian shopping values and symbolic & conspicuity shoppers had high both hedonic shopping values and utilitarian shopping values. Third, the most influential factor in hedonic shopping value and utilitarian was consumption orientation. In conclusion, this research has showed that cognition of credit card and shopping value according to types of consumption orientation patterns varied, and that consumption orientation was an influential factor on cognition of credit card and shopping value.
목차
〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석 및 결과
Ⅴ. 결론 및 제언
REFERENCE
참고문헌 (36)
참고문헌 신청
1. [인터넷자원] - 경인일보논설위원 / / 정부 카드대란 대책 서둘러야
2. [인터넷자원] - 송욱 / / ‘신용 6등급이내’ 카드발급 기준 강화된다 / SBS뉴스
3. [학술지(정기간행물)] - 임병철 / 2005 / 생계형 신용불량자 신용회복지원에 대한 소고 / 주간 금융브리프 14 (16) : 3 ~ 7
4. [인터넷자원] - 최미혜 / / 직불카드 사용 활성화. 소득공제 한도액 늘리 고 부가서비스 강화 / 컨슈머 타임스
5. [학술지(정기간행물)] - Babin. B. J. / 1994 / Work and/or fun: measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20 : 644 ~ 656
2. [인터넷자원] - 송욱 / / ‘신용 6등급이내’ 카드발급 기준 강화된다 / SBS뉴스
3. [학술지(정기간행물)] - 임병철 / 2005 / 생계형 신용불량자 신용회복지원에 대한 소고 / 주간 금융브리프 14 (16) : 3 ~ 7
4. [인터넷자원] - 최미혜 / / 직불카드 사용 활성화. 소득공제 한도액 늘리 고 부가서비스 강화 / 컨슈머 타임스
5. [학술지(정기간행물)] - Babin. B. J. / 1994 / Work and/or fun: measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20 : 644 ~ 656
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